Brand Innovation

Trend Watch: the new face of acne care - how brands like Squish Beauty, Blume, and Starface are taking the shame out of pimples and breakouts

Editor's Spotlight

Trend Watch: the new face of acne care

By Deanna Utroske

Pimples, spots, blemishes. Regardless of what it’s called, acne happens. And it happens often; “95% of adults will experience acne at some point in their lives, according to recent data shared with Cosmetics Design. Now, a new generation of personal care...

Pattern Beauty: a new day is dawning for textured hair care - Tracee Ellis Ross launches Pattern Beauty brand online and at Ulta Beauty this month.

Pattern Beauty: a new day is dawning for textured hair care

By Deanna Utroske

Next week, the brand created and led by Tracee Ellis Ross will launch with a collection of hair care products developed and formulated for people with curly, coily, or tight textured hair (3B – 4C). Pattern Beauty promises to meet a real need in the marketplace,...

Indie Beauty Expo New York City 2019, in photos

Indie Beauty Expo New York City 2019, in photos

By Simon Pitman

The newly revamped Indie Beauty Expo opened and closed its doors in New York City recently, dedicated solely to indie beauty brands and suppliers. In this photo gallery we bring you some of the brand innovation highlights.

Indie Beauty Profile Tish Bellomo and Snooky Bellomo, Manic Panic

Indie Beauty Profile

Tish Bellomo and Snooky Bellomo, Manic Panic

By Deanna Utroske

In their Indie Beauty Profile, Tish Bellomo and Snooky Bellomo, Founders of the bold, iconic hair color brand Manic Panic discuss their experience of running an independent business (for decades), share the product development advice that they give themselves...

Are multifunctional grooming products the key to men’s skin care?

CD Buzz Video

Are multifunctional grooming products the key to men’s skin care?

By Deanna Utroske

Jesse Jimz made its industry debut at Cosmoprof North America last month. And the new premium men’s skin care brand is all about multitasking products that men are already using in their grooming routine, like an aftershave that doubles as a moisturizer,...

D’Alchémy: a natural skin care brand inspired by medieval chemists

CD Buzz Video

D’Alchémy: a natural skin care brand inspired by medieval chemists

By Deanna Utroske

Polish beauty entrepreneur Anna Mamczur is on a mission to build a brand with the best anti-aging product in the world. She founded Phenome Organic Skincare in 2009 and D’Alchémy just 2 years ago. At Cosmoprof North America last month, Cosmetics Design...

My Magic Mud: the indie beauty brand using dirt to get people clean

CD Buzz Video

My Magic Mud: the indie beauty brand using dirt to get people clean

By Deanna Utroske

This week, My Magic Mud is exhibiting at the Indie Beauty Expo in New York City. But Cosmetics Design caught up with CEO Jessica Arman last month in Las Vegas, Nevada, to learn how this dirt-based beauty brand that launched with a single product—a tooth...

Indie Beauty Profile Jasmine Lawrence, EDEN BodyWorks

Indie Beauty Profile

Jasmine Lawrence, EDEN BodyWorks

By Deanna Utroske

In her Indie Beauty Profile, Jasmine Lawrence, Founder of EDEN BodyWorks, shares insights and highlights about the hair care brand she launched 15 years ago this month. She’s grown the brand in that time to some nine product lines (including body care...

Beauty Tech Launch: the Atolla Skin Health System hits the market

Beauty Tech Launch: the Atolla Skin Health System hits the market

By Deanna Utroske

This week the Brooklyn-based beauty tech venture headed up by Meghan Maupin and Sid Salvi officially launched. The new personalized skin care system makes use of an at-home testing kit, mail-order custom serums, and machine learning to document and adapt...

HERgonomics: 3 women reinventing the gestures of beauty

HERgonomics: 3 women reinventing the gestures of beauty

By Deanna Utroske

Skin care tools, makeup applicators, and cleansing devices are fairly commonplace in consumer beauty routines. And when something is common and familiar it can be difficult to imagine things differently. But that’s exactly what beauty entrepreneurs Angela...

5th annual IBE NY event attracts indie beauty brands from around the world

Editor's Spotlight

5th annual IBE NY event attracts indie beauty brands from around the world

By Deanna Utroske

This year’s New York City edition of the Indie Beauty Expo will take place August 21 and 22 at Pier 94 on Manhattan’s West Side. And, brands from nearly every continent will be exhibiting at show – more than 225 of them, all hoping to capture the attention...

Indie Beauty Profile Michele Gilfoil, Planet Botanicals

Indie Beauty Profile

Michele Gilfoil, Planet Botanicals

By Deanna Utroske

In her Indie Beauty Profile Michele Gilfoil, founder of Planet Botanicals, describes building an accessible personal care brand with sustainably sourced natural ingredients. And, while sharing her story and advice of entrepreneurship, she notes that building...

Yubi Beauty: because there’s more than one way apply makeup

CD Buzz Video

Yubi Beauty: because there’s more than one way apply makeup

By Deanna Utroske

Adiya Dixon Wiggins has reinvented the most common of beauty tools: the makeup brush. “Yubi slides onto your fingers to become an extension of your hand,” explains Dixon Wiggins in this video interview with Cosmetics Design, filmed at the recent Cosmoprof...

3 beverage industry trends inspiring beauty product development, seen at Cosmoprof North America 2019

3 beverage industry trends inspiring beauty product development

By Deanna Utroske

Snacks and drinks and dietary trends regularly influence consumer expectations and new personal care and cosmetics product launches. At Cosmoprof North America last month in Las Vegas, Nevada, Cosmetics Design noticed this selection of beverage-inspired...

Indie Beauty Profile Michèle Evrard, Cosmetics 27

Indie Beauty Profile

Michèle Evrard, Cosmetics 27

By Deanna Utroske

In her Indie Beauty Profile, Michèle Evrard, Founder and CEO of Cosmetics 27, describes how she intentionally evolved her career in and beyond corporate beauty to become a successful entrepreneur. And she explains how a single skin balm grew in to a simultaneously...

Cosmoprof North America 2019, in photos

Cosmoprof North America 2019, in photos

By Simon Pitman

The biggest B2B beauty industry event in the Americas closed its doors on Tuesday, and here we bring you some of the highlights of the show in photo gallery form, including the discovery seconds, the new Cosmopack section, the Cosmoprof Factory and some...

LATAM companies at Cosmoprof NA, in photos

LATAM companies at Cosmoprof NA, in photos

By Simon Pitman

The massive Cosmoprof North America event attracted beauty companies from all over the world, and in this photogallery we focus on a broad selection of this year's exhibitors who came from the Latin American region.

ICMAD announces 2019 Indie Beauty Innovators Award winners

ICMAD announces 2019 Indie Beauty Innovators Award winners

By Deanna Utroske

At an event Monday evening, held at the Four Seasons in Las Vegas, Nevada, the Independent Cosmetics Manufacturers and Distributors honored 10 brands in an array of categories as well as 1 individual, recognized at Entrepreneur of the Year.

Anne-Marie Kline shares 5 tips for building a competitive indie brand

Anne-Marie Kline shares 5 tips for building a competitive indie brand

By Deanna Utroske

Speaking at the Indie Beauty Innovators Awards event, hosted by ICMAD, in Las Vegas, Nevada, Monday evening, the former CMO of Living Proof gave founders in the room her best advice for leading a brand to success in today’s rather crowded cosmetics and...

Inaugural Unfiltered Experience, in photos

Inaugural Unfiltered Experience, in photos

By Simon Pitman

The Cosmetics Design team was at the first ever Unfiltered Experience in Las Vegas this weekend. And we captured some of the highlights from the event in this photo gallery.

Vegan probiotic beauty has arrived, and it’s winning hearts and minds

Vegan probiotic beauty has arrived, and it’s winning hearts and minds

By Deanna Utroske

At Unfiltered Experience, this past Saturday in Las Vegas, Nevada, Dr. Lili Fan was showcasing her newly launched eponymous brand of skin and body care, formulated with lactobacillus—notably, a strain of the microorganism that is not the product of fermented...

An Indie Brand to Watch: SmartyPits, award-winning prebiotic deodorant

An Indie Brand to Watch: SmartyPits, award-winning prebiotic deodorant

By Deanna Utroske

At last night’s Indie Beauty Innovators Awards event in Las Vegas, Nevada, SmartyPits was recognized with ICMAD’s 2019 award for Charitable Company. The brand, founded and led by Stacia Guzzo, donates both product and sales revenue to breast cancer research...

Indie Beauty Profile Victoria Fu and Gloria Lu, Chemist Confessions Inc.

Indie Beauty Profile

Victoria Fu and Gloria Lu, Chemist Confessions Inc.

By Deanna Utroske

In their Indie Beauty Profile, Victoria Fu & Gloria Lu, founders of Chemist Confessions Inc., explain how a chemistry blog on IG became a skin care brand, why that makes for a loyal yet quirky consumer base, and that often times as entrepreneurs,...

Uplink Live opens in New York City this August

Uplink Live opens in New York City this August

By Deanna Utroske

Produced by the Indie Beauty Media Group, Uplink Live is a 2-day event where brands at any stage of business can connect with a wide array of service providers. And prominent industry suppliers—like Gattefossé, Lubrizol, Croda, and Symrise—will be on...

Indie Beauty Brand leaders as product knowledge experts

Editor's Spotlight

Indie Beauty brand leaders as product knowledge experts

By Deanna Utroske

Startup founders and independent brand leaders in the cosmetics and personal care business know what’s been missing in the marketplace and they often keep in close contact with consumers both online and in person, making the beauty entrepreneur’s perspective...

Indie Beauty Profile Shaffali Miglani, Shaffali | ayurvedic and aromatherapy – based skin care

Indie Beauty Profile

Shaffali Miglani, Shaffali

By Deanna Utroske

In her Indie Beauty Profile, Shaffali Miglani, Founder of the ayurvedic and aromatherapy – based skin care brand Shaffali, describes the patience and perspective she has gained in over a decade of brand ownership, the value of self-awareness in entrepreneurship,...

Project Beauty Expo moves to Los Angeles, California, for 2019

Project Beauty Expo moves to Los Angeles, California

By Deanna Utroske

Last year, the beauty discovery show and entrepreneur education event, hosted by and for women of color, took place in New York City. For 2019 it’s headed to the West Coast. PBE will take place from September 14 through 16, and a first look at the program...

6 indie brands helping define the mindful beauty movement

6 indie brands helping define the mindful beauty movement

By Deanna Utroske

Mindful beauty is a catchall term that describes the sorts of businesses and brands that conscious consumers want to support. Here, Cosmetics Design takes a look at 6 types of mindful beauty and a small selection of the indie brands that are envisioning...

Indie Beauty Profile Evelyn Subramaniam , BIJA Essence

Indie Beauty Profile

Evelyn Subramaniam , BIJA Essence

By Deanna Utroske

In her Indie Beauty Profile Evelyn Subramaniam, founder of the luxury wellness brand BIJA Essence, talks about the power of passion in entrepreneurship, and about how her deceptively simple essential oils brand is leveraging another power—the power of...

2019 Indie Beauty Innovators Awards finalists announced by ICMAD

2019 Indie Beauty Innovators Awards finalists announced

By Deanna Utroske

This week, ICMAD, the Independent Cosmetic Manufacturers and Distributors association, released its list of 30+ finalist across 11 categories. Winners will be announced at a celebratory dinner later this month in Las Vegas, Nevada.

Indie Beauty Profile Michal Berski, Curlsmith

Indie Beauty Profile

Michal Berski, Curlsmith

By Deanna Utroske

In his Indie Beauty Profile, Michal Berski, CEO of Curlsmith, describes a hair care, treatment, and styling brand developed for people with curly hair—a brand he believes is unlike any other on the market. And he offers advice for other personal care...

5 ways indie brands are approaching microbiome beauty

Editor's Spotlight

5 ways indie brands are approaching microbiome beauty

By Deanna Utroske

Emerging data on the human skin microbiome is changing the way cosmetics and personal care brands of every size approach product development and formulation. It presents opportunities for new benefits and more ways to design for and deliver conventional...

Indie Beauty Profile Sara Monster, Sara Rosalie

Indie Beauty Profile

Sara Monster, Sara Rosalie

By Deanna Utroske

In her Indie Beauty Profile, Sara Monster, Founder of Sara Rosalie, describes the Amsterdam-based brand’s sustainability strategy, which extends beyond the environmentally conscious sourcing and processing of lanolin (the brand’s hero ingredient) and...

Does indie beauty move first? a look at trend-driven innovation in 2019

Does indie beauty move first? a look at trend-driven innovation in 2019

By Deanna Utroske

Ours is a notoriously fast-paced industry. Still, everything new has to start somewhere. And there is a fair amount of work to be done educating consumers, integrating novel ingredient tech, capitalizing on new industrial-scale opportunities. Here, Cosmetics...

Indie Beauty Profile Kara Brook Brown, Waxing Kara

Indie Beauty Profile

Kara Brook Brown, Waxing Kara

By Deanna Utroske

In her Indie Beauty Profile, Kara Brook Brown, the creative director at Waxing Kara, presents a delightfully well-conceived personal care brand, offers insight into the regulatory challenges of building a consumer goods brand, and explains why hers is...

Athletic apparel maker lululemon launches personal care

Athletic apparel maker lululemon launches personal care

By Deanna Utroske

The Canadian company announced its move into the new consumer goods sector just this week. lululemon’s initial personal care product portfolio is small but carefully targeted to meet the needs of the brand’s active consumers.

The Mink Beauty portable makeup printer is here

The Mink Beauty portable makeup printer is here

By Deanna Utroske

Well, almost here. The 3D-printer that promises to turn digital images into ready-to-wear color cosmetics is available on pre-order and will be in consumers' hands in 2020.