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Yubi Beauty: because there’s more than one way apply makeup

By Deanna Utroske contact

- Last updated on GMT

Adiya Dixon Wiggins has reinvented the most common of beauty tools: the makeup brush. “Yubi slides onto your fingers to become an extension of your hand,” explains Dixon Wiggins in this video interview with Cosmetics Design, filmed at the recent Cosmoprof North America event.

“Why are we using tools that were never designed for self-application? That complicate things?” ​asks Adiya Dixon Wiggins, founder and president at Yubi Beauty. Though now it’s something of a rhetorical question because what’s she has invented is alternative to conventional long-handled brushes.

The Yubi Beauty buff and blend system is a sophisticated and practical redesign of something most makeup wearers take for granted. But it’s more than just a makeup brush. Yubi can be used to apply complexion products, color cosmetics, skin care, and sun care.

“When a woman takes that same tool [a paint-brush like makeup brush] and turns it to her own face for self-application, that’s when things start to go wonky,” ​says Dixon Wiggins. “The ergonomics are all off and that means that you’re using too much pressure (often). It means that you’re uncomfortable and you’re lacking in confidence. And, the results are less than stellar.”

In short, “Yubi is a cosmetic system designed to speed up and simplify the beauty routine for busy people everywhere,”​ according to Dixon Wiggins.

Watch the full video interview above to see how Yubi works; why it makes sense; learn about the design, materials, Dixon Wiggins’ plans to grow the brand, and more.

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DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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