Brand Innovation

The multiuse trend spells opportunity and headaches

From The Editor's Desk

The multiuse trend spells opportunity and headaches

By Simon Pitman

The in-cosmetics Global event is always a major platform for new and emerging trends. And plenty of new trends were in evidence at the Paris event, but one in particular caught my eye – the move towards multiuse or multipurpose products.

Indie Beauty Profile Tejal Ramnathkar Engman and Alexandra Turner, Malavara, Ayurvedic hair treatment and body care

Indie Beauty Profile

Tejal Ramnathkar Engman and Alexandra Turner, Malavara

By Deanna Utroske

In their Indie Beauty Profile, Tejal Ramnathkar Engman and Alexandra Turner, co-founders of Malavara, describe their journey to create a hair treatment and body care brand that fits the modern moment: ‘Ayurveda hacked’, as their ecommerce site calls it....

Beauty Industry Awards 2019 winners revealed!

Beauty Industry Awards 2019 winners revealed!

By Lucy Whitehouse

We reveal the winners of this year’s Beauty Industry Awards, honouring some of the best innovations in the formulation and ingredients arena, and the leading independent beauty brands.

CEW honors indie beauty brand founders

CEW honors indie beauty brand founders

By Deanna Utroske

Last month in New York City, the professional organization Cosmetic Executive Women held its first Female Founders Awards event, celebrating the brands and business built by Amy Errett, Lauren Gores Ireland and Marianna Hewitt, Gregg Renfrew, Vicky Tsai,...

Indie Beauty Profile Maya Ivanjesku, LaFlore Probiotic Skincare - Dakota Biotech and microbiome-friendly skin care

Indie Beauty Profile

Maya Ivanjesku, LaFlore Probiotic Skincare

By Deanna Utroske

In her Indie Beauty Profile Maya Ivanjesku, chief scientific officer at LaFlore Probiotic Skincare, shares insight in to the challenges of building a microbiome skin care brand and offers personal care startup founders refreshingly honest advice about...

LATAM Beauty Brands Profile: H la Cosedora Nail Art

LATAM Beauty Brands Profile

LATAM Beauty Brands Profile: H la Cosedora Nail Art

By Simon Pitman

Nail art is a rapidly growing trend in the Latin American market and Colombian player H la Cosedora is riding the wave by embarking on a regional expansion of the business.

in-cosmetics Global 2019 welcomes indie beauty brands

in-cosmetics Global 2019 welcomes indie beauty brands

By Deanna Utroske

At next month’s in-cosmetics global tradeshow in Paris, beauty startups and independent personal care brands will have a clear path to follow and an easier time connecting with ingredient suppliers that are offering low order volumes and other services...

Indie Beauty Profile Ndidi Obidoa and Chinelo Chidozie, Bolden, skin care for women of color (woc)

Indie Beauty Profile

Ndidi Obidoa and Chinelo Chidozie, Bolden

By Deanna Utroske

In their Indie Beauty Profile, Ndidi Obidoa and Chinelo Chidozie, co-founders of Bolden, outline a mass market skin care brand for women of color that has garnered shelf space at a major US retailer and neatly defined a large consumer base.

Indie Beauty Profile Ovsanna Mkrtumyan, Zatik Naturals

Indie Beauty Profile

Ovsanna Mkrtumyan, Zatik Naturals

By Deanna Utroske

In her Indie Beauty Profile, Ovsanna Mkrtumyan, co-founder of Zatik Naturals, describes how she and her cofounder built an organic, vegan personal care brand by trial and error; highlights a clever seasonal retail strategy; and outlines the brand’s wide-ranging...

LATAM Beauty Brands Profile: Maria Natureza

LATAM Beauty Brands Profile: Maria Natureza

By Simon Pitman

As part of the move towards more natural-looking hair styles, Latin American consumers are all out for natural hair care solutions and product launches.

Indie beauty was everywhere at 2019 CEW Product Demo

Indie beauty was everywhere at 2019 CEW Product Demo

By Deanna Utroske

Voting closes Thursday night. And it’s a tough call for the Beauty Awards this year: the room of indie beauty brands attracted quite a crowd, while elsewhere on the show floor startups and founder-led brands competed with legacy brands and multinational...

Ron Robinson's BeautyStat social content agency launches own brand of skin care products with patented vitamin C encapsulation technology

BeautyStat launches own brand of skin care products

By Deanna Utroske

Late last week, the blog and social content agency led by Ron Robinson announced that it has gotten in to the personal care products business, formulating and retailing 2 facial skin care products and leaving the door open for a fuller line of beauty...

This One Actually Works: How many deodorant brands can the market bear?

Editor’s Spotlight

This One Actually Works: How many deodorant brands can the market bear?

By Deanna Utroske

Alternative deodorants from established indie brands, new startups, natural product makers, and even multinationals are having a moment. There seems to be a new underarm product—in some clever form, format, or formula—launched every day now. Here, Cosmetics...

Indie Beauty Profile Melanie Gleeson, endota

Indie Beauty Profile

Melanie Gleeson, endota

By Deanna Utroske

In her Indie Beauty Profile, Melanie Gleeson, founder of endota, tells how a first job in beauty grew into a spa services business and eventually a brand with 3 distinct product lines. And, she passes along the advice of a friend that changed her into...

LATAM Beauty Brands Profile: Ere Perez Natural Cosmetics

LATAM Beauty Brands Profile

LATAM Beauty Brands Profile: Ere Perez Natural Cosmetics

By Simon Pitman

Ere Perez Natural Cosmetics is a Latino-owned natural cosmetics business, based in Australia and serving the Latin American market with its lines of color cosmetic and skin care products.

4 novel beauty innovations seen at Beauty Squared: Botanical Signature packaging, Moi Cosmetics with CBD, espinache spinach skin care, Sway mask an...

4 novel beauty innovations seen at Beauty Squared

By Deanna Utroske

This week’s Beauty Squared event in New York City features 20+ indie brands, all orbiting the mindful beauty space. Here Cosmetics Design looks at 4 brands doing things differently in packaging, color cosmetics, skin care, and personal care.

Indie Beauty Profile Aneela Zaman, Zaman Skincare

Indie Beauty Profile

Aneela Zaman, Zaman Skincare

By Deanna Utroske

In her Indie Beauty Profile Aneela Zaman, founder of Zaman Skincare, gives insight into the challenges and joys of building a skin care business today, illustrates the importance of taking good advice and disregarding imprudent opinions, and describes...

Indie Beauty Profile Emilie Davidson Hoyt, LATHER

Indie Beauty Profile

Emilie Davidson Hoyt, LATHER

By Deanna Utroske

In her Indie Beauty Profile, Emilie Davidson Hoyt, founder of LATHER, shares an outline of her long-running indie brand: an unassuming masstige personal care line that’s meeting the expectations of today’s naturals consumer. She has sound advice for other...

LATAM Beauty Brands Profile: Inzunai of Colombia

Indie Beauty Brand Profile

LATAM Beauty Brands Profile: Inzunai of Colombia

By Simon Pitman

Inzunai forged its name as a provider of ingredient for cosmetics and personal care sourced from the Colombian Amazon. The next logical step for the business was finished products.

Indie Beauty Profile Nabila Chemillier, L’ODAÏTÈS

Indie Beauty Profile

Nabila Chemillier, L’ODAÏTÈS

By Deanna Utroske

In her Indie Beauty Profile, Nabila Chemillier, CEO of L’ODAÏTÈS, describes how she and her sisters have built a plant-based brand with all the practicality and luxury of French skin care to share their families beauty regime with today’s discerning natural...

Indie beauty brands are fine-tuning the ingestibles market

Editor’s Spotlight

Indie beauty brands are fine-tuning the ingestibles market

By Deanna Utroske

2018 saw a boom of beauty supplements from skin care brands and vitamin makers alike. Now, innovative startups are refining the options—formulating and marketing teas, tinctures, mix-in powders, and pills to ensure beauty-from-within outlives the trend...

Antiperspirant wipes target on-the-go trend

Antiperspirant wipes target on-the-go trend

By Simon Pitman

Antiperspirant-focused brand Carpe has launched a new antiperspirant, targeting the growing market for on-the-go cosmetic and personal care solutions.

Is indie beauty a thing in Asia?

From The Editor's Desk

Is indie beauty a thing in Asia?

By Simon Pitman

The indie beauty trend is taking North America and, increasingly, Europe, by storm. But is it gaining the same sort of popularity in Asia? If so, where are the hot spots for indie beauty?

Indie Beauty Profile Ursula Snyder, DU NORD SKIN CARE

Indie Beauty Profile

Ursula Snyder, DU NORD SKIN CARE

By Deanna Utroske

In her Indie Beauty Profile, Ursula Snyder, founder of DU NORD SKIN CARE, describes how she has created a brand that respects the land. Hers is an eco-lux skin care line with a levelheaded lifestyle approach to branding, packaging, formulation, and overall...

Canadian skin care startup Bare Me Beauty brings Dry Mask technology from Biomod Concepts to IBE LA 2019

Bare Me Beauty brings Dry Mask technology to IBE

By Deanna Utroske

At last month’s Indie Beauty Expo event in Los Angeles, California, a new skin care startup out of Canada introduced IBE shoppers, buyers, influencers, and media to the innovative water-free, reusable textile mask technology created by Biomod Concepts....

LATAM Beauty Brands Profile: Inbiotech

LATAM Beauty Brands Profile

LATAM Beauty Brands Profile: Inbiotech

By Simon Pitman

Colombian biotech company Inbiotech started up as a biotech research firm back in 2004, but has since expanded with a beauty and personal care portfolio that includes five hair and skin care brands targeting a range of different functions.

Indie Beauty Profile Sylwia Wiesenberg, Bawdy Beauty and DOPE Naturally

Indie Beauty Profile

Sylwia Wiesenberg, Bawdy Beauty and DOPE Naturally

By Deanna Utroske

Sylwia Wiesenberg is the entrepreneurial spirit personified. In her Indie Beauty Profile, the founder of both Bawdy Beauty and DOPE Naturally, shares the back story and brand stories that she’s single-handedly building into an enviable business venture....

LATAM Beauty Brands Profile: New Body Costa Rica

LATAM Beauty Brands Profile

LATAM Beauty Brands Profile: New Body Costa Rica

By Simon Pitman

For our first ever LATAM brand profile we bring you the low-down about New Body Costa Rica, a start-up with a line consisting of sunscreen, after sun and soaps, all made by hand.

Why is the Teami tea brand selling skin care at Ulta Beauty?

CD Buzz Video

Why is this tea brand selling skin care at Ulta?

By Deanna Utroske

Since launching as a beverage brand in 2013, Teami Blends has expanded into skin care and continues to grow its beauty product portfolio. At the month’s Indie Beauty Expo in Los Angeles, California, Cosmetics Design sat down with Adi Arezzini, co-founder...

Gallinée showcases the latest in microbiome skin care at IBE LA 2019

CD Buzz Video

Gallinée showcases the latest in microbiome skin care at IBE LA

By Deanna Utroske

In 2015 Marie Drago founded a new kind of personal care brand, one that promised to be “revolutionary skincare with a patented complex of pre, pro and postbiotics to support your skin's microbiome.” At this month’s Indie Beauty Expo event, Cosmetics...

3 out-of-the-box beauty tools from indie brands Black Chicken Remedies, SelfKaire, and Sound Self Care

3 out-of-the-box beauty tools from indie brands

By Deanna Utroske

Most skin care tools coming to market now are high-tech electronics or digital devices. However at this month’s BeautyX Summit and Indie Beauty Expo events in Los Angeles, California, Cosmetics Design learned about 3 beauty tools made of simple metals...

4 must-know beauty trends spotted at IBE LA 2019: wood ingredients, skin microbiome, copper, bee beauty

Editor’s Spotlight

4 must-know beauty trends spotted at IBE LA

By Deanna Utroske

Every day the indie beauty movement gets more sophisticated, the brands more varied, and the innovations more relevant. Cosmetics Design discovered these 4 trends last week at the Indie Beauty Expo in Los Angeles, California—trends that signal what’s...

Indie Beauty Profile Iris Cherng Honey Belle, Inc.

Indie Beauty Profile

Iris Cherng, Honey Belle, Inc.

By Deanna Utroske

In her Indie Beauty Profile, Iris Cherng, founder of Honey Belle, Inc., shares the story of how she and other millennial entrepreneurs are building the businesses they want to buy from. Cherng’s first venture happens to be a skin care and body care brand...

Indie Beauty Profile Dr. Suzanne Saffie-Siebert, PhD Good Science Beauty

Indie Beauty Profile

Dr. Suzanne Saffie-Siebert, PhD, Good Science Beauty

By Deanna Utroske

In her Indie Beauty Profile, Dr. Suzanne Saffie-Siebert, PhD; founder of Good Science Beauty; talks about how her background in advanced drug delivery and the overlooked power of the chemical element Silicon came together in the founding of a skin care...

Will waterless Moondust Hair Wash from OWA upend the hair care category?

Will waterless hair wash from OWA upend the category?

By Deanna Utroske

The beauty startup led by Kailey Bradt is preparing to launch its first product—a powder shampoo—in the weeks ahead. What this means for the hair care category is yet to be seen. But Moondust Hair Wash is already distinctive. Cosmetics Design checked...

Indie Beauty Profile Vicki Barillaro TōN Cosmetics

Indie Beauty Profile

Vicki Barillaro, TōN Cosmetics

By Deanna Utroske

In her Indie Beauty Profile, Vicki Barillaro, president of TōN Cosmetics, describes how her direct-to-consumer makeup brand is helping shoppers find the perfect shade of red, nude, or pink lipstick with a quick online test. And, she outlines a series...

2019 Goals: Building on the wisdom and advice of indie beauty brand founders on Indie Beauty Profile column

Editor’s Spotlight

2019 Goals: Building on the wisdom of indie beauty brand founders

By Deanna Utroske

The Indie Beauty Profile column is moving…to Fridays! But before going ahead with that, Cosmetics Design is looking back over a selection of the business advice that featured cosmetics, personal care, and fragrance brand leaders have shared over the past...