Kion snaps up innovation award, eyes international expansion
The ceremony was held in Tarrytwon, and the Kion team was there to pick up the prize, with company executives Alan de Oliveira, Urandir Fernandes de Oliveira, Luciano Didier and Urian Fernandes de Oliveira all present.
Kion Cosmetics have risen to prominence, both in its native Brazil and internationally, thanks to high quality natural vegan ingredients that include a rare form of clay that is sourced in Brazil.
Excellence in innovation and a boost to branding
Company executives said that the award was not only a nod to the high standard of innovation and uniqueness of its cosmetics line, but that it also provided an excellent branding tool for the company.
The International Business Magazine awards are recognized globally and its subscriber base is far-reaching, giving Kion Cosmetics a strong promotional platform for its brand.
“In addition to recognizing the excellence of Kion Cosmetics, this award is one of great importance, because it helps to expand the name of the brand, opening doors for new business in the international market," said Urandir Fernandes de Oliveira, President of BKC.
Brazilian Kimberlite Clay
The primary ingredient for the product line is Brazilian Kimberlite Clay, which is said to have formed 850 million years ago and has a very high mineral profile that lends itself to over 150 cosmetic and pharmaceutical applications.
The distinctive red-colored clay is extracted in the Corguinho, in the state of Mato Grosso do Sul, Brazil, and is said to be the most powerful element in the cosmetics line, which carries powerful claims for a broad spectrum of categories, including hair, facial and body products.
Combined with innovative active ingredients, the formulations are said to treat wrinkles, while also providing lightening, cleansing, hydration and measurement reduction.
"The efficacy of the crystals and the mineralogical power of the clay has been proven by the Kosmoscience laboratory in Brazil, and Bureau Veritas in Canada," explains executive director, Alan Oliveira.
Fast-growing internationally
Although Kion Cosmetics was only founded three years ago, the brand has met with considerable success, having caught the eye of a number of multinational businesses.
Now it is available in major global commercial centers, including London, New York, Dubai and Beverly Hills, which executives put down to significant promotion at international retail and beauty fairs.
Looking to the future, the company says it wants to focus on expanding into the Asian markets, singling out both China and Thailand as being particularly interesting, but it also wants to further expand its footprint in the United States.
