Brand Innovation

Indie Beauty Profile Kelly Jones Kelly + Jones

Indie Beauty Profile

Kelly Jones, Kelly + Jones

By Deanna Utroske

In her Indie Beauty Profile, Kelly Jones, founder of the niche fragrance brand Kelly + Jones, explains how her innate entrepreneurial spirit led her to create a line of fragrances for wine and sprit lovers.

Indie Beauty Profile Leyna Allred Urb Apothecary

Indie Beauty Profile

Leyna Allred, Urb Apothecary

By Deanna Utroske

In her Indie Beauty Profile, Leyna Allred, Owner of Urb Apothecary, describes how (for her brand) ingredient sourcing and environmentalism go hand and hand. And, she reminds her fellow founders that any failure can be leveraged as wisdom.

Indie Beauty Profile LaKeisha A. Entsuah Elements of Aliel

Indie Beauty Profile

LaKeisha A. Entsuah, Elements of Aliel

By Deanna Utroske

In her Indie Beauty Profile, LaKeisha A. Entsuah, founder of Elements of Aliel, speaks without pretention about her skin care line inspired by the hope of motherhood, enriched by Ghanaian culture, and formulated with signature ingredients like African...

Digital. Natural. Beautiful. Alban Muller mask video

Digital. Natural. Beautiful.

By Deanna Utroske

Today, personal care and cosmetic ingredient makers know that all things green, bio-based, and alternative are of great interest to the beauty manufacturers they serve. And yet, this is the digital age. How are beauty ingredient companies to engage in...

image courtesy of the brand

Profile Pro launches customized hair care for women 30+

By Deanna Utroske

On the premise that different consumer demographics appreciate different product customization and retail options, the new HairRx brand is set to make its retail debut on QVC before the year is out.

Indie Beauty Profile Jené Roestorf Luxe Botanics

Indie Beauty Profile

Jené Roestorf, Luxe Botanics

By Deanna Utroske

In her Indie Beauty Profile, Jené Roestorf, founder of Luxe Botanics advises prospective entrepreneurs to put their egos aside. And, she paints a vivid picture of a skin care brand that delivers on so many of the promises that indie shoppers are looking...

Indie Beauty Profile Ulli Haslacher Pour Moi Beauty

Indie Beauty Profile

Ulli Haslacher, Pour Moi Beauty

By Deanna Utroske

In her Indie Beauty Profile Ulli Haslacher, president of Pour Moi Beauty, explains that the brand, which may look like an overnight sensation, has years of work behind it. And, she pauses to celebrate the remarkable volume of early press coverage devoted...

This is what an independent beauty brand looks like

This is what an independent beauty brand looks like

By Deanna Utroske

Since early this year, Cosmetics Design has been publishing the Indie Beauty Profile column weekly, showcasing the inspiring work of cosmetics and personal care entrepreneurs and their innovative brands. Now after nearly 30 installments, we pause to reflect...

Indie Beauty Profile Michelle Ranavat, Ranavat Botanics

Indie Beauty Profile

Michelle Ranavat, Ranavat Botanics

By …as told to Deanna Utroske

In her Indie Beauty Profile, Michelle Ranavat, founder of Ranavat Botanics, talks about the entrepreneurial spirit she seems to have inherited and how that spirit along with her supply chain experience have enabled the Ranavat brand to move from idea...

Indie Beauty Profile Katy Foxcroft Tancream

Indie Beauty Profile

Katy Foxcroft, Tancream

By …as told to Deanna Utroske

In her Indie Beauty Profile, Katy Foxcroft, co-founder of Tancream, explains how she and her team have worked to develop a new category within sun care.

Indie Beauty Profile Donna Pohlad dpHUE

Indie Beauty Profile

Donna Pohlad, dpHUE

By …as told to Deanna Utroske

In her Indie Beauty Profile, Donna Pohlad, founder and CEO of the at-home hair color brand dpHUE has a single word of advice for her beauty brand founding counterparts and her full remarks here illustrate nicely how she herself has taken that wisdom to...