A Singapore based beauty firm is aiming to expand internationally by tapping into the pandemic-driven interest in deep cleansing products like its colour-changing cleansing and hydrating cream
In her Indie Beauty Profile Mehir Sethi, CEO of True + Lucious, shares insight into how she launched and led a new color cosmetics brand to $1m in sales during COVID-19.
This week, the P&G brand announced a limited-edition collection of scented deodorants and body washes inspired by the lifestyle and design expert’s passion for plants, good vibes, and fresh air.
Singapore-based fragrance house Scent by SIX has recently redefined its brand purpose as a mental wellness champion that advocates the use of fragrance to ‘heal, soothe and delight’.
In his Indie Beauty Profile, Rajiv Chandra, CEO of Mum & You describes building a brand for both expecting and new mothers as well as for their young children. And he shares notes on the importance of having a team of employees that represents the...
Malaysian cosmeceutical brand B&B Labs has introduced a microbiome-friendly hygiene range to tap into the trend of hand care premiumisation that has arisen in the aftermath of the novel coronavirus (COVID-19) outbreak.
In her Indie Beauty Profile, Melodie Reynolds, Founder and CEO of Elate Cosmetics, talks about the importance and cultural significance of indie beauty. And she shares insight into how time and tech can be leveraged to make the impossible possible.
In their Indie Beauty Deepika Vyas and Dr. Tanuj Nakra, Co-Founders of AVYA Skincare, describe the origins of a skin care brand that brings ancient Ayurvedic practices together with advanced medical science. And they share advice on what can be a long...
The brand Meghan Maupin and Sid Salvi launched last August just added over 20 new skin care ingredients to its formulation menu, which means that Atolla’s 5,000 + loyal customers are about to get more sophisticated custom-products.
In her Indie Beauty Profile Ester Larrosa, Founder and Formulator at Hyalurgie, shares the background and beginning of a luxury-basics skin care brand, which she expects to resonate with consumers over 40.
The makeup brand is not only new to the market for November, but Be A 10 Cosmetics along with It’s A 10 Haircare are picking up publicity this month as sponsors of both the 2020 Miss Teen USA and Miss USA competitions.
In her Indie Beauty Profile, Ozohu Adoh, CEO of EPARA, outlines the concept behind a luxury botanical skin care brand created specifically for women of color. And, she shares 3 top tips for cosmetics and personal care entrepreneurs at any stage of business.
This month, the biomedical engineer launched a clean skin care brand called empyri that leverages cannabis in a novel (if not entirely new) way in clean beauty product formulation.
![Brand aiming to expand internationally by tapping into the pandemic-driven interest in deep cleansing products. [Yasai Skincare]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/01/13/deep-clean-singapore-start-up-targets-sea-australia-and-us-expansion-on-the-back-of-interest-in-deep-cleansing/12058264-1-eng-GB/Deep-clean-Singapore-start-up-targets-SEA-Australia-and-US-expansion-on-the-back-of-interest-in-deep-cleansing_news_teaser_medium.jpg)
![SIX has recently redefined its brand purpose as a mental wellness champion. [Scent by SIX]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2020/12/16/six-reveals-new-brand-purpose-to-champion-mental-health-through-scent/11963456-1-eng-GB/SIX-reveals-new-brand-purpose-to-champion-mental-health-through-scent_news_teaser_medium.jpg)
![Biologi is aiming to spread its clean cosmeceuticals philosophy through overseas expansions and educational events. [Biologi]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/biologi-to-focus-on-international-expansion-and-education-in-2021/11993060-1-eng-GB/Biologi-to-focus-on-international-expansion-and-education-in-2021_news_teaser_medium.jpg)
![B&B Labs has introduced a microbiome-friendly hygiene range to tap into the trend of hand care premiumisation. [B&B Labs]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/care-and-protect-b-b-labs-launches-microbiome-friendly-hand-care-range-to-keep-up-with-increasingly-discerning-consumer-needs/11988447-1-eng-GB/Care-and-protect-B-B-Labs-launches-microbiome-friendly-hand-care-range-to-keep-up-with-increasingly-discerning-consumer-needs_news_teaser_medium.jpg)
