Brand Innovation

Melodie Reynolds, Founder and CEO of Elate Cosmetics

Indie Beauty Profile

Melodie Reynolds, Elate Cosmetics

By Deanna Utroske

In her Indie Beauty Profile, Melodie Reynolds, Founder and CEO of Elate Cosmetics, talks about the importance and cultural significance of indie beauty. And she shares insight into how time and tech can be leveraged to make the impossible possible.

Dr. Tanuj Nakra (left) and  Deepika Vyas, CEO of AVYA Skincare

Indie Beauty Profile

Deepika Vyas and Dr. Tanuj Nakra, AVYA Skincare

By Deanna Utroske

In their Indie Beauty Deepika Vyas and Dr. Tanuj Nakra, Co-Founders of AVYA Skincare, describe the origins of a skin care brand that brings ancient Ayurvedic practices together with advanced medical science. And they share advice on what can be a long...

© Getty Images \ (Marina Denisenko)

AI-driven skin care startup Atolla expands ingredient portfolio

By Deanna Utroske

The brand Meghan Maupin and Sid Salvi launched last August just added over 20 new skin care ingredients to its formulation menu, which means that Atolla’s 5,000 + loyal customers are about to get more sophisticated custom-products.

Ester Larrosa, Founder and Formulator at Hyalurgie

Indie Beauty Profile

Ester Larrosa, Hyalurgie

By Deanna Utroske

In her Indie Beauty Profile Ester Larrosa, Founder and Formulator at Hyalurgie, shares the background and beginning of a luxury-basics skin care brand, which she expects to resonate with consumers over 40.

photo courtesy of Be A 10

Carolyn Aronson launches Be A 10 color cosmetics brand

By Deanna Utroske

The makeup brand is not only new to the market for November, but Be A 10 Cosmetics along with It’s A 10 Haircare are picking up publicity this month as sponsors of both the 2020 Miss Teen USA and Miss USA competitions.

Ozohu Adoh, CEO of EPARA

Indie Beauty Profile

Ozohu Adoh, EPARA

By Deanna Utroske

In her Indie Beauty Profile, Ozohu Adoh, CEO of EPARA, outlines the concept behind a luxury botanical skin care brand created specifically for women of color. And, she shares 3 top tips for cosmetics and personal care entrepreneurs at any stage of business.

Robyn Mclean (right) and Hello Cup Co-Founder Mary Bond

Indie Beauty Profile

Robyn Mclean,The Hello Cup

By Deanna Utroske

In her Indie Beauty Profile, Robyn Mclean of The Hello Cup offers advice on the best first step that every indie beauty brand founder should take; and she shares notes on how she and Co-Founder Mary Bond are building a brand that’s simultaneously about...

© Getty Images \ (Denis_Vermenko)

2020 Beacon Awards coincide with Beauty Independent anniversary

By Deanna Utroske

IBMG’s beauty news publication has been running online for three years now. And late last month, the media company announced the first Beacon Award winners, celebrating the entrepreneurs, allies, and brands that not only make headlines on the site but...

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