In her Indie Beauty Profile, Stacia Guzzo, co-founder of SmartyPits, outlines how she shuttered one personal care business venture to launch the brand her customers were clamoring for. And, she shares wise and thorough advice, suggesting that the company...
At next month’s Indie Beauty Expo in Los Angeles, California, numerous new cosmetics and personal care trends will be visible. Chief among them, the emerging marine ingredients trend. Here Cosmetics Design looks at 4 brands, exhibiting at IBE, that are...
The Florida-based company has been in business for 10 years, harvesting propolis, processing it with green extraction technology, and developing products for the wellness market. Now, NaturaNectar has announced plans to get into the beauty business.
It’s fairly common practice in men’s grooming to improve manual razors by adding more blades for better benefits. Now, OneBlade—the brand building a business around single-edge shaving—has launched a mid-priced version of its popular razors, continuing...
Barriers to market entry for cosmetics and personal care brands are said to be lower than ever, due in large part to ecommerce opportunities, social media marketing, and more transparent production channels. So while countless solo entrepreneurs are launching...
In her Indie Beauty Profile, Alison Crumblehulme, founder of Veriphy Skincare Inc., neatly explains the science and sociology behind the brand. And, she shares insight in to the reciprocal value of partnerships between indie beauty startups and manufacturers...
Prep U brand founder Michelle Houp is leading one of those indie personal care brands. So Cosmetics Design checked in with Houp to find out how Prep U is helping adolescent and teen boys add good hygiene and self-care practices into their daily lives...
In her Indie Beauty Profile, Lena Kanise Østergaard Jensen, founder of LENAJAPON USA, explains how she’s using ecommerce and trade / consumer discovery shows to introduce the skin care brand (originated by her mother) to consumers here in the US. And,...
Teaming up with Korean beauty leader, Cosmax, the dermatology-focused skin care providers will utilise the K-beauty brand’s reputation as Australia’s leading independent distributor and importer to craft customer relationships and generate sales.
Launched into the UK market initially, we spoke to originator and owner of Sanatio Naturalis, aromatherapist Valerie Ruonan Shi about how Ultrasonic Sanatio Naturalis diffusers are providing multifunctional lifestyle benefits to skin, personal and home...
Beauty tech entrepreneurs Meghan Maupin and Sid Salvi think so. They’ve just launched their Atolla Skincare System on the crowd-funding platform Kickstarter and are optimistic that data-based customized serum formulations are the answer that today’s digitally...
In his Indie Beauty Profile, Andrew Grella, founder of Formen Inc., reveals how lessons learned in elementary school and university made him an entrepreneur. And, he notes that the market for men’s makeup and complexion products isn’t limited to millennials...
According to the Global Wellness Institute’s 2018 report, wellness is now a $4.2 trillion business; and the beauty, personal care, and anti-aging categories account for $1,083bn of that figure. Here, Cosmetics Design looks at brands and trends navigating...
In her Indie Beauty Profile, Allison Moss, founder of type:A Brands, shares real insight into how she’s leading a deodorant brand that is changing the category’s packaging norms, helping define the clean beauty movement, and navigating what would seem...
The three day Expo Beauty Show closed its doors on Tuesday in Mexico City, confirming another extremely busy show for what is a favorite destination for professional beauty players, platforming domestic players, as well as bigger Latin American and Global...
