Brand Innovation

Afro Sheen hair styling product portfolio photo courtesy of the brand

In-Depth Interview

Afro Sheen: the return of an iconic hair care and styling brand

By Deanna Utroske

This week, the popular unisex hair brand that went dormant in the 1990s is back on the shelves and sites of at-mass retailers. Cosmetics Design checked in with product development and marketing experts familiar with the Afro Sheen brand to learn more....

© Getty Images \ (Nattakorn Maneerat)

5 top trends in microbiome skin care

By Deanna Utroske

The microbiome beauty movement is really just getting started. But for now, these 5 approaches to innovation, formulation, and benefits standout.

photo courtesy of Colgate

Editor's Spotlight

Is Colgate’s new optic-sensor toothbrush a beauty device?

By Deanna Utroske

The oral care brand is showing its Plaqless Pro Smart Electric Toothbrush at this week’s Consumer Electronics Show (CES) in Las Vegas, Nevada. And the biofilm-busting device has already won the show’s Best of Innovation for Health and Beauty award.

© Getty Images \ (Fayethequeen)

2019 Indie Beauty News Highlights

By Deanna Utroske

As we look ahead to 2020, let’s not forget the stellar year that 2019 has been for the independent beauty movement. Here Cosmetics Design reviews 10 top 2019 news items about all things indie.

Indie Beauty Profile Dr. Ebru Karpuzoglu, AveSeena

Indie Beauty Profile

Dr. Ebru Karpuzoglu, AveSeena

By Deanna Utroske

In her Indie Beauty Profile, Dr. Ebru Karpuzoglu, Founder of AveSeena, describes how she’s bringing the wisdom of immunology to skin care for older, wiser clean beauty consumers.

Indie Beauty Profile Asel Hofgartner, Kana Vita

Indie Beauty Profile

Asel Hofgartner, Kana Vita

By Deanna Utroske

In her Indie Beauty Profile, Asel Hofgartner of Kana Vita (a very new CBD skin care and body care brand) gives a candid snapshot of the beginnings of business and shares a bit of insight into how she and Daren Hofgartner transitioned from being entrepreneurs...

Ming Zhao, Co-Founder and CEO of PROVEN Skincare

Indie Beauty Profile

Ming Zhao, PROVEN Skincare

By Deanna Utroske

In her Indie Beauty Profile, Ming Zhao, co-founder and CEO of PROVEN Skincare, describes how she and Amy Yuan have leveraged AI to formulate skin care and build a beauty brand that’s delivering evermore carefully customized product.

Safic-Alcan UK won the Laura Marshall Memorial Award for Innovation at SCS Formulate last month for its 'flexible solid' exfoliating and cleansing pad pictured

Special Edition Newsletter: Water Reduction Formulation

A solid future: Could flexible pads mark a fresh sustainable cleansing movement?

By Kacey Culliney

Solids have gained plenty of traction as a sustainable alternative in personal care, requiring less water and packaging. And with innovation lathering up nicely, the future suggests innovative variants beyond the traditional soap bar may soon win shelf...

Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

CD Buzz Video

Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

By Deanna Utroske

Universal Beauty Products is a privately owned portfolio of brands mostly in hair and men’s categories. Amy Carra joined UBP a little over 2 years ago; and the company’s new Delight Beauty skin care brand is the result of her work.

© Getty Images \ (Deagreez)

Editor's Spotlight

Is indie fragrance being overlooked?

By Deanna Utroske

The independent beauty movement is still going strong. And new skin care, hair care, color cosmetics, and wellness brands launch seemingly every day. But indie fragrance brands aren’t as evident. Here Cosmetics Design looks back at a selection of our...

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