Brand Innovation

Indie Beauty Profile Risa Barash Fairy Tales Hair Care

Indie Beauty Profile

Risa Barash, Fairy Tales Hair Care

By Deanna Utroske

In her Indie Beauty Profile, Risa Barash, founder of Fairy Tales Hair Care, outlines how a single-product grew into a leading problem / solution brand in the children’s hair care space, competing with the likes of Suave Kids at major retail stores.

Indie Beauty Profile Michelle Tu CURA Skincare

Indie Beauty Profile

Michelle Tu, CURA Skincare

By Deanna Utroske

In her Indie Beauty Profile, Michelle Tu, founder of CURA Skincare, emphasizes the advantage that networking plays in the personal care business. And in simply sharing her (brand’s) profile here, she reveals how a product line built around a single hero...

BIA Best Indie Brand winner Cotarde in conversation with Cosmetics Design

CD Buzz video

BIA Best Indie Brand winner Cotarde in conversation with Cosmetics Design

By Deanna Utroske

At the second annual Beauty Industry Awards event hosted by Cosmetics Design, personal care, cosmetics, and fragrance industry insiders gathered to celebrate the winners across nine categories. Here Danuta Dudek, founder of Cotarde, the 2018 Best Indie...

Indie Beauty Profile Janet Schriever Crave Skincare

Indie Beauty Profile

Janet Schriever, Crave Skincare

By Deanna Utroske

In her Indie Beauty Profile, Janet Schriever, founder of Crave Skincare, emphasizes the value of a close relationship between an independent brand and the consumers who support it. And, she attests to the advantage that pitching (and otherwise publically...

L'Oreal digital strategy expert shares key tips

LATAM Supplement

L'Oreal digital strategy expert shares key tips

By Simon Pitman

We caught up with L'Oréal's digital strategy manager for hair care and styling at the recent FCE Cosmetique event in Brazil, where he shared some of his in depth knowledge for both the Brazil market and worldwide.

How Kao’s brand portfolio is shaping up

How Kao’s brand portfolio is shaping up

By Natasha Spencer

Kao first entered the beauty scene in 1887. For more than a century, the Japanese beauty heavyweight has launched a multitude of brands to attract its domestic and global consumers.

Using culture as a marketing method

Using culture as a marketing method

By Natasha Spencer

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...

Indie Beauty Profile Ikram Elharti Sahara Rose

Indie Beauty Profile

Ikram Elharti, Sahara Rose

By Deanna Utroske

In her Indie Beauty Profile, Ikram Elharti, founder of Sahara Rose, describes how she’s building a skin care brand that’s intentionally encouraging consumers and entrepreneurs alike to pursue their ambitions.

Indie Beauty Profile Brianne West Ethique

Special Newsletter: Indie Beauty Profile

Brianne West, Ethique

By Deanna Utroske

In her Indie Beauty Profile, Brianne West, founder of Ethique (a brand that makes only solid-bar-form personal care and beauty products), shares a bit of what she’s done to create a successful brand that stands as an example of what a more socially, culturally,...

Indie and Fragrance: a business partnership with sillage

Special Newsletter: Indie Brands

Indie and Fragrance: a business partnership with sillage

By Deanna Utroske

Niche, startup, and independent brands are proliferating in beauty and fragrance alike. Here Cosmetics Design takes a look at several indie fragrance brands with proven or probable longevity in the market.

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