Brand Innovation

Indie Beauty Profile Laura Burget Niu Body

Indie Beauty Profile

Laura Burget, Niu Body

By Deanna Utroske

In her Indie Beauty Profile, Laura Burget, co-founder of Niu Body, demonstrates the candor and strength of a self-possessed entrepreneur and describes what a millennial-made personal care brand looks like from the inside.

Indie Beauty Profile Bethany Hilt Vertere Skin Care

Indie Beauty Profile

Bethany Hilt, Vertere Skin Care

By Deanna Utroske

In her Indie Beauty Profile, Bethany Hilt, founder of Vertere Skin Care voices her certainty that a beauty brand can improve lives and encourages aspiring beauty brand founders to connect with two kinds of people.

Indie Beauty Profile Catherine Scott Honest Hazel

Indie Beauty Profile

Catherine Scott, Honest Hazel

By Deanna Utroske

In her Indie Beauty Profile, Catherine Scott, founder of Honest Hazel gives a bit of insight into how she’s methodically built a viable beauty brand with just one product. And, she speaks to the invaluable benefits of having a community of founders to...

image courtesy of the brand

Meant: The indie body care brand that will change everything

By Deanna Utroske

At last month’s Indie Beauty Expo in Los Angeles, of the 150 cosmetics, personal care, fragrance, and lifestyle brands exhibiting, many were compelling; but only one stood out as a real game changer. Cosmetics Design interviewed Lindsay Knaak-Stuart,...

Indie Beauty Profile Gretchen Chevalier ittsē

Indie Beauty Profile

Gretchen Chevalier, ittsē

By Deanna Utroske

In her Indie Beauty Profile, Gretchen Chevalier, founder of ittsē, explains how her work in beauty manufacturing led her to develop a distinctive color cosmetics brand around functional, stylish packaging. And, she shares practical yet daunting advice...

(photo credit: Frank Terry)

Indie Beauty Profile

Melisse Shaban, Virtue Labs

By Deanna Utroske

In her Indie Beauty Profile, Melisse Shaban, founder of Virtue Labs, concisely discusses the science that makes her brand’s hair care products distinctly different from other shampoos, conditioners, and hair styling products. And, she’s quite candid about...

2017: The Year of Pepper Accents

Guest Expert

2017: The Year of Pepper Accents

By Lisa Wilson

Pink pepper, black pepper, white pepper, Sichuan pepper…2017 was the year of pepper accents in fragrance—again. Here, I explore the technical and aromatic nuances that peppers have added to fine fragrance over the past year.

image courtesy of Coty

estimated read time: 2 minutes

Coty personal beauty assistant launches on Amazon Echo Show

By Deanna Utroske

The multinational cosmetics, personal care, and fragrance company is debuting its Amazon Echo skill Let’s Get Ready for all Echo devices this month. Voice services, chat bots, and virtual assistant tools like this are on the rise; and Coty is an early...

Indie Beauty Profile Lori Machiorlette Worth Beauty

Indie Beauty Profile

Lori Machiorlette, Worth Beauty

By Deanna Utroske

In her Indie Beauty Profile, Lori Machiorlette, founder of Worth Beauty—the company behind the blendSmart mechanically rotating makeup brush—talks about how her business has progressed to become a “spinning revolution” around the globe. And she reminds...

image courtesy of New Avon LLC

estimated read time 2 ½ minutes

Avon launches wellness brand Espira and gets into the supplements business

By Deanna Utroske

The North America – based New Avon LLC announced a line of beauty-from-within products this week. But Espira is more than simply ingestibles for hair, skin, and nail health; the brand also has product lines for overall nutritional support as well.

kathy ireland Health & Wellness to launch CBD skin care products

kathy ireland Health & Wellness to launch CBD skin care products

By Deanna Utroske

This week Level Brands, the licensed brand marketing firm where Kathy Ireland serves as chairman emeritus and chief brand strategist, announced a partnership with Isodiol that is being touted as ‘a multimillion-dollar cannabidiol (CBD) products deal’.