Brand Innovation

Image courtesy of Manscaped

Manscaped launches Ultra Premium line

By Asia Sherman

Manscaped, the men’s below-the-waist hygiene and grooming company, continues to expand beyond the groin with its Ultra Premium product line.

Courtesy of L’Oréal

L'Oréal USA achieves carbon neutrality four years early

By Stephen Daniells

L'Oréal USA – the largest subsidiary of the L'Oréal Groupe – has announced it has reached carbon neutrality for scopes 1 and 2 emissions for all 25 US sites, across 12 states, beating its 2025 target by four years.

© tanda_V / Getty Images

Beauty brands opt for multipart livestreaming

By Natasha Spencer

Global retail bank and shopping service, Klarna, has teamed up with clean skincare brand Beautycounter to launch a livestream shopping series, called Better Beauty, to increase experiential shopping.

© metamorworks / Getty Images

Amouage gears its luxury fragrance strategy to the US market

By Natasha Spencer

Following the Oman-based luxury fragrance house’s expansion into the US, Amouage is now setting its sights on expanding its retail stores, rolling out its new e-commerce fulfillment platform, and shaping its strategy to meet US consumers’ perfumery demands.

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