Brand Innovation

Indie Beauty Profile Gregory Macdonald, Bathorium

Indie Beauty Profile

Gregory Macdonald, Bathorium

By Deanna Utroske

Gregory Macdonald, Founder of Bathorium, sees indie beauty as a community and bathing as a lost art. In his Indie Beauty Profile, he describes the brand he’s building to reinvigorate the bath category globally.

Elah Barshi (left) and Ben-Yam Barshi, Co-Founders of Moringaia

Indie Beauty Profile

Ben-Yam Barshi and Elah Barshi, Moringaia

By Deanna Utroske

Ben-Yam Barshi and Elah Barshi, Co-Founders of Moringaia, are part of a new generation of beauty and personal care brands—brands that leverage conventional commercial strategies and CPG brands for social and environmental betterment.

Indie Beauty Profile Celeste Lee, Lorrie King, Caire Beauty

Indie Beauty Profile

Celeste Lee and Lorrie King, Caire Beauty

By Deanna Utroske

Celeste Lee and Lorrie King, Co-Founders of Caire Beauty, are on the leading edge of the menopause beauty movement. In their Indie Beauty Profile, the industry veterans share good advice on how to get good advice as well as on when to pivot.

Indie Beauty Profile Karima El-Hakkaoui, Six Gldn

Indie Beauty Profile

Karima El-Hakkaoui, Six Gldn

By Deanna Utroske

In her Indie Beauty Profile Karima El-Hakkaoui, CEO of Six Gldn, shares notes on the brand she and her co-founders launched during the first year of the COVID-19 pandemic—a skin care brand that’s all about the golden hour.

 Indie Beauty Profile Mehir Sethi, True + Luscious

Indie Beauty Profile

Mehir Sethi, True + Luscious

By Deanna Utroske

In her Indie Beauty Profile Mehir Sethi, CEO of True + Lucious, shares insight into how she launched and led a new color cosmetics brand to $1m in sales during COVID-19.

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