Brand Innovation

January Launch Pad: Put your best face forward

January Launch Pad: Put your best face forward

By Cassandra Stern

The new year is the perfect time to start a new routine, and this month’s Launch Pad is focused on topical products with effective active ingredients to help consumers put their best face forward.

2023 Editors Choice © sofirinaja Getty Images

Editors' choice: Our favorite articles of 2023

By Cassandra Stern

At CosmeticsDesign, we love the diversity of the subjects we cover; from intriguing insights and exciting innovations to interviewing interesting commentators, there's always something new to learn and share. But which were our favorite articles...

December Launch Pad: Mega Moisturizers

December Launch Pad: Mega Moisturizers

By Cassandra Stern

Following a brief hiatus, CosmeticsDesign’s Launch Pad is back! This month’s edition is packed with nourishing product launches to help revitalize dry winter skin and hair.

Macy's Accelerator Program  © ozgurdonmaz Getty Images

Apply now: The Workshop at Macy’s accelerator program

By Cassandra Stern

Brands accepted into The Workshop at Macy’s program will receive retail mentorship support, the opportunity to open a pop-up shop on Macy’s digital retail store, a $5,000 business grant, and the chance to enter the Macy’s pitch competition and win a $100,000...

Ecovia Circular Beauty © pcess609 Getty Images

The big circular beauty challenge: zero waste

By Simon Pitman

With sustainability very much back in the spotlight, interest in circular beauty is growing, prompting consumers to explore brands tapping into the concept as part of efforts to reduce their environmental footprints.

© Ivan Bajic / Getty Images

World’s largest AR mirror lets consumers try on makeup

By Olivia DeSmit

Maybelline and FFFACE.ME partnered to launch the world’s largest augmented reality mirror in Kyiv, Ukraine. The 4,000-square-meter mirror enables a virtual try-on of Maybelline’s new mascara product.

Aprés Nail broadens soft gel portfolio

Aprés Nail broadens soft gel portfolio

By Cassandra Stern and Simon Pitman

After being hit hard by the COVID-19 Pandemic, the market for soft gel nail extensions has bounced back fast. Cosmetics Design spoke to leading player Aprés Nail to find out how the company has managed to tap into this.

© Getty Images / CentralITAlliance

Perfect Corp raises the bar on digital beauty engagement

By Simon Pitman

Perfect Corp has made a huge impact in the immersive and exploratory digital consumer beauty experience with its suite of YouCam apps, and is now taking things to the next level with the introduction of an AI-powered app.

© IKvyatkovskaya / Getty Images

What it takes to get gender neutral beauty right

By Cassandra Stern & Simon Pitman

The gender-neutral skincare market has been one of fastest growing sub categories in recent years, but a flood of sophisticated and well curated brands means that competition is now tough in this space.