Brand Innovation

Mindful growth: Promoting sustainable consumption top-of-mind for waterless beauty brand founded by ex-Amazon VP

16-Jun-2021 By Amanda Lim

An ex-Amazon VP who founded waterless Singapore start-up Bhuman says early interest from big-name retailers won’t deter its focus on promoting sustainable consumption and insists there is no merit in growing the brand “just for the sake of growing”.

Good enough for teens: Aussie mums aim to spread awareness of sun protection among tweens and teens without ‘nagging’

03-Jun-2021 By Amanda Lim

Newly launched Aussie sun care brand New Day Skin is targeting the underserved and ‘vulnerable’ tweens and teens demographic to spread awareness of the importance of sun protection.

Two For One: Indie personal care brand launches layered-scent deodorant sticks

26-May-2021 By Deanna Utroske

Rustic MAKA is the popular natural brand launched and led by Kasia Rothe that has, just this month, introduced Deo Duos—deodorant stick with two scents layered together in the same tube.

Salon pros Jesse and Flo Briggs turn to private label product dev during pandemic

20-May-2021 By Deanna Utroske

This week the founders of Yellow Strawberry hair salons announced the launch of FIXIT, a hair treatment product developed in partnership with Cosmetic Solutions.

Geltor’s HumaColl21 hits the US consumer marketplace thanks to Orora Skin Science

20-May-2021 By Deanna Utroske

The biotech company’s vegan version of human collagen first launched in 2019 and was immediately picked up by formulators at AHC (Kolmar Korea). Now HumaColl21 is directly available to US beauty consumers too.

Special Edition: Clean & Ethical - 'Better for you, better for the planet' beauty

‘Seemingly unconquerable’: Unilever to open-source vegan replacement for carmine red

07-May-2021 By Kacey Culliney

Unilever and its prestige brand Hourglass have developed a vegan carmine alternative after years of supplier collaboration – a patent-pending innovation it plans to open-source in the coming year, says the global vice president of R&D for prestige.

Zero Waste Mascara: how one innovative indie brand is making the impossible possible

26-Apr-2021 By Deanna Utroske

Shannon Goldberg just launched Izzy Zero Waste Beauty with what may be the most challenging beauty product when it comes to environmental sustainability.

Womaness launches with affordable beauty and wellness for women 40+

21-Apr-2021 By Deanna Utroske

The age-inclusive beauty movement is swiftly gaining momentum as more brands and ingredient makers look to meet the needs and expectations of the 40+ consumer.

Colgate-Palmolive files trio of patents on ‘antibacterial’ CBD oral care blends

15-Apr-2021 By Kacey Culliney

Personal care giant Colgate-Palmolive has developed three active oral care formulas that integrate a cannabinoid, namely cannabidiol (CBD), for antibacterial efficacy and anti-inflammatory action.

Beauty Pitch Alert: The Big Find returns at QVC and HSN

15-Apr-2021 By Deanna Utroske

For the third year now, the video commerce and livestream retailer Qurate is running The Big Find pitch competition to discover founder-led brands across consumer product categories, including cosmetics and personal care.

ECM specialists Xylyx Bio launch skin care brand

08-Apr-2021 By Deanna Utroske

Today, executives from Xylyx Bio announced the launch of VIVIQ Skin Health, a consumer brand that leverages proprietary ECM tech.

Get the glow: Emma Lewisham observes gap in market for natural brightening products proven by clinical data

08-Apr-2021 By Amanda Lim

Circular beauty brand Emma Lewisham’s latest launch is seeking to fulfil what the firm believes is growing demand for natural brightening products backed by clinical evidence.

Indie Beauty Profile

Gregory Macdonald, Bathorium

30-Mar-2021 By Deanna Utroske

Gregory Macdonald, Founder of Bathorium, sees indie beauty as a community and bathing as a lost art. In his Indie Beauty Profile, he describes the brand he’s building to reinvigorate the bath category globally.

Marine therapy: Eczema serum developed with stem cell tech claims to repair skin damage in a week

22-Mar-2021 By Amanda Lim

An eczema serum developed by a Singapore-based start-up claims that its exclusive marine stem cell technology is able to repair the damage of eczema in as little as a week.

PODCAST: A global beauty view on COVID-19 – hottest acquisitions, flashy innovations and biggest challenges

15-Mar-2021 By Amanda Lim

CosmeticsDesign editors break down the beauty and personal care acquisitions, product innovations and challenges that have arisen under the pressure of the COVID-19 pandemic.