Brand Innovation

Indie Beauty Profile Stacia Guzzo SmartyPits

Indie Beauty Profile

Stacia Guzzo, SmartyPits

By Deanna Utroske

In her Indie Beauty Profile, Stacia Guzzo, co-founder of SmartyPits, outlines how she shuttered one personal care business venture to launch the brand her customers were clamoring for. And, she shares wise and thorough advice, suggesting that the company...

stock image via pixabay.com

Editor’s Spotlight

These 4 indie brands are going all in on marine ingredients

By Deanna Utroske

At next month’s Indie Beauty Expo in Los Angeles, California, numerous new cosmetics and personal care trends will be visible. Chief among them, the emerging marine ingredients trend. Here Cosmetics Design looks at 4 brands, exhibiting at IBE, that are...

NaturaNectar to launch bee propolis skin care line in 2019

NaturaNectar to launch bee propolis skin care line in 2019

By Deanna Utroske

The Florida-based company has been in business for 10 years, harvesting propolis, processing it with green extraction technology, and developing products for the wellness market. Now, NaturaNectar has announced plans to get into the beauty business.

Proof of Concept: Global ingredient makers keep launching beauty brands

Editor’s Spotlight

Proof of Concept: Global ingredient makers keep launching beauty brands

By Deanna Utroske

Barriers to market entry for cosmetics and personal care brands are said to be lower than ever, due in large part to ecommerce opportunities, social media marketing, and more transparent production channels. So while countless solo entrepreneurs are launching...

Indie Beauty Profile Alison Crumblehulme Veriphy Skincare Inc.

Indie Beauty Profile

Alison Crumblehulme, Veriphy Skincare Inc.

By Deanna Utroske

In her Indie Beauty Profile, Alison Crumblehulme, founder of Veriphy Skincare Inc., neatly explains the science and sociology behind the brand. And, she shares insight in to the reciprocal value of partnerships between indie beauty startups and manufacturers...

Indie Beauty Profile LENAJAPON USA

Indie Beauty Profile

Lena Kanise Østergaard Jensen, LENAJAPON USA

By Deanna Utroske

In her Indie Beauty Profile, Lena Kanise Østergaard Jensen, founder of LENAJAPON USA, explains how she’s using ecommerce and trade / consumer discovery shows to introduce the skin care brand (originated by her mother) to consumers here in the US. And,...

 Lancer Skincare teams up with Cosmax for Australian launch

Lancer Skincare teams up with Cosmax for Australian launch

By Natasha Spencer

Teaming up with Korean beauty leader, Cosmax, the dermatology-focused skin care providers will utilise the K-beauty brand’s reputation as Australia’s leading independent distributor and importer to craft customer relationships and generate sales.

Ultrasonic diffusers plug the gap in skin hydration

Exclusive Interview

Ultrasonic diffusers plug the gap in skin hydration

By Natasha Spencer

Launched into the UK market initially, we spoke to originator and owner of Sanatio Naturalis, aromatherapist Valerie Ruonan Shi about how Ultrasonic Sanatio Naturalis diffusers are providing multifunctional lifestyle benefits to skin, personal and home...

image courtesy of Atolla Skincare

Is machine learning the key to truly personalized skin care?

By Deanna Utroske

Beauty tech entrepreneurs Meghan Maupin and Sid Salvi think so. They’ve just launched their Atolla Skincare System on the crowd-funding platform Kickstarter and are optimistic that data-based customized serum formulations are the answer that today’s digitally...

Indie Beauty Profile Andrew Grella Formen Inc.

Indie Beauty Profile

Andrew Grella, Formen Inc.

By Deanna Utroske

In his Indie Beauty Profile, Andrew Grella, founder of Formen Inc., reveals how lessons learned in elementary school and university made him an entrepreneur. And, he notes that the market for men’s makeup and complexion products isn’t limited to millennials...

The beauty industry’s stake in worldwide wellness

Editor’s Spotlight

The beauty industry’s stake in worldwide wellness

By Deanna Utroske

According to the Global Wellness Institute’s 2018 report, wellness is now a $4.2 trillion business; and the beauty, personal care, and anti-aging categories account for $1,083bn of that figure. Here, Cosmetics Design looks at brands and trends navigating...

Indie Beauty Profile Allison Moss type:A Brands

Indie Beauty Profile

Allison Moss, type:A Brands

By Deanna Utroske

In her Indie Beauty Profile, Allison Moss, founder of type:A Brands, shares real insight into how she’s leading a deodorant brand that is changing the category’s packaging norms, helping define the clean beauty movement, and navigating what would seem...

Expo Beauty Show 2018, in photos

Expo Beauty Show 2018

Expo Beauty Show 2018, in photos

By Simon Pitman

The three day Expo Beauty Show closed its doors on Tuesday in Mexico City, confirming another extremely busy show for what is a favorite destination for professional beauty players, platforming domestic players, as well as bigger Latin American and Global...

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