Editor's Spotlight

Indie Beauty brand leaders as product knowledge experts

By Deanna Utroske contact

- Last updated on GMT

© Getty Images \ (monkeybusinessimages)
© Getty Images \ (monkeybusinessimages)
Startup founders and independent brand leaders in the cosmetics and personal care business know what’s been missing in the marketplace and they often keep in close contact with consumers both online and in person, making the beauty entrepreneur’s perspective uniquely valuable. Here Cosmetics Design recaps the favorite products of some 20+ independent brand leaders featured so far this year on the Indie Beauty Profile column.

The Indie Beauty Profile column runs every Friday here on Cosmetics Design and features brand leaders in (mostly) there own words. Here are the go-to products of some 23 beauty startup founders and allies—products that address the skin care, color cosmetics, hair care, and supplement needs of today’s beauty consumers. (Replies here have been edited for length and clarity.)

Shuting Hu, Acaderma Inc.
The Acaderma Oasis Barrier Booster​. As a scientist, I understand the harm of UV radiation to our skin, which includes inflammation, dehydration and skin barrier damages. The Oasis can provide immediate soothing and long-lasting hydration...and help the skin reduce redness induced by UV radiation. (Read the complete Indie Beauty Profile featuring Shuting Hu, Acaderma Inc. here on Cosmetics Design​.)

Sylwia Wiesenberg, Bawdy Beauty and DOPE Naturally
I drink DOPE​; and I butt mask​ daily. Other than that, I love an ultra-red lipstick! (Read the complete Indie Beauty Profile featuring Sylwia Weisenberg, Bawdy Beauty and DOPE Naturally here on Cosmetics Design​.)

Evelyn Subramaniam, BIJA Essence
BIJA Essence RISE​ to keep my immune system strong and the Burt’s Bees gloss lip Crayon—all natural and so convenient! (Read the complete Indie Beauty Profile featuring Evelyn Subramaniam, BIJA Essence here on Cosmetics Design​.)

Ndidi Obidoa and Chinelo Chidozie, Bolden
Chidozie’s pick is Bolden Sweet Vanilla Shea Oil for Dry Skin & Hair​ because it performs so many different functions! I use it to moisturize, remove makeup, as a shaving oil, and for my lips when dry. (Read the complete Indie Beauty Profile featuring Ndidi Obidoa and Chinelo Chidozie, Bolden here on Cosmetics Design​.)

Nickie Nougaisse, Curls Dynasty
Lip Balm; I use it throughout the day and even at bed time. (Read the complete Indie Beauty Profile featuring Nickie Nougaisse here on Cosmetics Design​.)

Michal Berski, Curlsmith
Curlsmith’s Souffle Styling Gel​; it never fails, perfect in high and low humidity. (Read the complete Indie Beauty Profile featuring Michal Berski, Curlsmith here on Cosmetics Design​.)

Andrea Dinnick, Desavery
The Desavery Stellar Daily Serum​. Its main ingredient is prickly pear seed oil and I think it’s one of the most wonderful ingredients out there and I can’t go through a day without using it. If I have to choose a product [from another brand] then I will go for Olverum Bath Oil​. (Read the complete Indie Beauty Profile featuring Andrea Dinnick, Desavery here on Cosmetics Design​.)

Ursula Snyder, DU NORD SKIN CARE
DU NORD SKIN CARE PRAIRIE Serum​. I use it twice a day, every day. Outside of my own brand, I am obsessed with fine perfume. Right now, Le Labo’s Santal 33 is my go-to. (Read the complete Indie Beauty Profile featuring Ursula Snyder, DU NORD SKIN CARE here on Cosmetics Design​.)

Melanie Gleeson, endota
It’s the endota Deep Hydration Face Moisteriser​ – this for me is my go-to moisteriser, the hydration stays with me all day. (Read the complete Indie Beauty Profile featuring Melanie Gleeson, endota here on Cosmetics Design​.)

Lisa Pineiro, Glotrition
Our Glotrition Collagen|glo Advanced Skin Powder​ is my everyday must-have. It helps me stay hydrated, nourishes my skin from the inside, builds collagen, and helps me get that glow we’re all after! (Read the complete Indie Beauty Profile featuring Lisa Pineiro, Glotrition here on Cosmetics Design​.)

Dr. Suzanne Saffie-Siebert, PhD, Good Science Beauty
It’s our 003-Hy: Hydrating Face Cream​. Of course I'm bias towards my own technology, so outside of this I would say pure coconut oil. (Read the complete Indie Beauty Profile featuring Dr. Suzanne Saffie-Siebert, PhD, Good Science Beauty here on Cosmetics Design​.)

Iris Cherng, Honey Belle, Inc.
It’s definitely our Honey Belle Elixir Facial Oil​. It’s made with only six ingredients…. Not only do I love the soothing earthy aroma…I love the way my skin and pores drink up. (Read the complete Indie Beauty Profile featuring Iris Cherng, Honey Belle, Inc. here on Cosmetics Design​).

Maya Ivanjesku, LaFlore Probiotic Skincare
I am going to be biased and say LaFlore​ but the only reason I say that is because I know exactly what goes into the products, where each ingredient comes from comes from and why it’s there. (Read the complete Indie Beauty Profile featuring Maya Ivanjesku, LaFlore Probiotic Skincare here on Cosmetics Design​.)

Emilie Davidson Hoyt, LATHER
The LATHER Chia Seed & Passion Fruit Cleansing Oil​. It cleanses and works as a moisturizer! (Read the complete Indie Beauty Profile featuring Emilie Davidson Hoyt, LATHER here on Cosmetics Design​.)

Nabila Chemillier, L’ODAÏTÈS
My l’ODAÏTÈS replenishing serum Elixir Bonheur​. (Read the complete Indie Beauty Profile featuring Nabila Chemillier, L’ODAÏTÈS here on Cosmetics Design​.)

Tejal Ramnathkar Engman and Alexandra Turner, Malavara
Ramnathkar Engman says, hair oil. And, Turner’s pick is body oil. (Read the complete Indie Beauty Profile featuring Tejal Ramnathkar Engman and Alexandra Turner, Malavara here on Cosmetics Design​.)

Renata Eileena, Possible Cosmetics
This is easy: eyelashes. I cannot live without them…. (Read the complete Indie Beauty Profile featuring Renata Eileena, Possible Cosmetics here on Cosmetics Design​.)

Sara Monster, Sara Rosalie
It’s definitely our Sara Rosalie Lip Balm with lanolin​. You can use it for everything: dry skin, irritated skin, to keep your eyebrows in shape, etc. (Read the complete Indie Beauty Profile featuring Sara Monster, Sara Rosalie here on Cosmetics Design​.)

Shaffali Miglani, Shaffali
Miglani is torn between 2 products…the first is Shaffali Pineapple + Peppermint Facial Exfoliant​ - I LOVE this product because, it is like a complete facial in a jar…The product which pairs so well with this and compliments its effect is the Shaffali Neem + Neroli Facial Moisturizer​. (Read the complete Indie Beauty Profile featuring Shaffali Miglani, Shaffali here on Cosmetics Design​.)

Vicki Barillaro, TōN Cosmetics
The TōN Cosmetics Medium Cool 1​ – our best-selling slightly shimmer pink nude lipstick. (Read the complete Indie Beauty Profile featuring Vicki Barillaro, TōN Cosmetics​ here on Cosmetics Design.)

Kara Brook Brown, Waxing Kara
I really love our Waxing Kara facial oil​. I miss it if I forget to bring it with me in my travels. If this is not allowed because it’s considered shameful self-promotion, then I really love Chantecaille tinted sunscreen and use it every day winter or summer. (Read the complete Indie Beauty Profile featuring Kara Brook Brown, Waxing Kara here on Cosmetics Design​.)

Aneela Zaman, Zaman Skincare
It’s the Zaman Sleeping Beauty Illuminating Serum​. (Read the complete Indie Beauty Profile featuring Aneela Zaman, Zaman Skincare here on Cosmetics Design​.)

Ovsanna Mkrtumyan, Zatik Naturals
The Zatik Relieve Eye Serum​ is a must-have….it softens and smooths the lines plus lets my skin have a natural glow and younger look to it. It also acts as a great primer before makeup. (Read the complete Indie Beauty Profile featuring Ovsanna Mkrtumyan, Zatik Naturals here on Cosmetics Design​.)

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DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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