CD Buzz Video
Are multifunctional grooming products the key to men’s skin care?
Brand co-founder Lucy Splichal spoke with Cosmetics Design at Cosmoprof to explain the Jesse Jimz approach to skin care: “The idea behind this was to create a tightly curated collection of simple, multipurpose products but that are utilizing very high-quality active ingredients that give men that superior result,” says Splichal.
She also shared insight into why men’s skin care was the right category for a new brand, saying “there’s a whitespace in the market….There’s so much for men’s hair; there’s a lot with men’s shaving and beard and not a lot with skin care, particularly high-performance skin care products.”
Splichal also talks through some of the brands key ingredients, key product functions/benefits, and what the early response to the new Jesse Jimz skin care for men brand has been like.
Watch the full video interview above to learn more!
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.
