Organized by Daniela Ciocan, formerly the show director for Cosmoprof North America, the event was a carefully curated networking and sales opportunity for established and emerging beauty and personal care players operating out of the direct to consumer space.
Staged over two days, the event included private networking opportunities on Friday 26th of July, while on Saturday 27th of July the event was open to both beauty professionals at the downtown Las Vegas location.
A busy and buzzing event
Bolted on to the Cosmoprof North America event, which opened its doors on Sunday 28th of July, the event attracted a large crowd all eager to find out more about the brands exhibiting there and participate in the educational program.
The educational program including presentations on how to make the most out of social media, latest hair makeup techniques, turning a business idea into a career and how to get to the top in your field.
There were also a series of roundtable discussions later on in the day, including one on how to best tap into the CBD trend, the part gut health plays in beauty and how to monetize your lifestyle.
Please click through the gallery to find out more about the exhibitors, which include new brands such as BeAHeraux and Ella + Frankie, together with more established names like Purlisse and Fruit Pigments.