In recent weeks, the 25-year-old hair brand announced new brand positioning, an updated brand name, and new packaging as well as a Strategic Review Process, which could lead to the sale of company assets.
Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an expert...
Procter & Gamble will continue to prioritise superior product design, packaging, and retail execution because it is a far-reaching opportunity that can strengthen long-term competitiveness, says its vice chairman, COO and CFO.
Personal care major Unilever has begun the process of separating out some of its smaller beauty and personal care brands as part of a portfolio reshuffle that will also see potential acquisitions in prestige beauty, according to its CEO.
International beauty major L’Oréal has reported an overall loss in net profit for the full year of 2020, despite a spike in sales for the fourth quarter, most notably in active cosmetics and across China.
At the start of the month, South Africa – based Sasol Chemicals and Univar Solutions announced a distribution agreement that has Univar as the company’s primary distributor of alcohols and surfactants here in the US as well as in Canada.
International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
Japanese cosmetic giant Shiseido Company has announced the decision to sell its low-cost personal care business to CVC Capital Partners in a deal worth 160 billion yen ($1.5bn) in order to focus on its more high-end cosmetic brands.