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Save Me From: the new brand, merging hair treatment products and a mental health mission

By Deanna Utroske contact

- Last updated on GMT

Related tags: Hair care, conscious beauty, Cosmoprof north america

At this year’s Cosmoprof North America tradeshow, beauty entrepreneur April Peck was showcasing her latest venture, a hair treatment brand called Save Me From. Cosmetics Design spoke with Peck at the show to learn about the brand’s damage-repair approach to hair as well as about the brand’s central mission and giving initiative.

Founder and CEO April Peck describes the brand by saying, “Save Me From is a line of tip-to-root hair reboot products that are damage specific.” ​The core collection of 6 hair treatments includes Save Me From Pollution Assault, Save Me From Thermal Obsession, Save Me From Product Overload, etc. “Our [product] names are the negative,” ​Peck explains in her video interview with CosmeticsDesign.com editor Deanna Utroske, “but we’re giving you a positive.” ​So for instance, the Save Me From Thermal Obsession product repairs and protects hair from damage that can result from heat styling.

The full collection of hair treatment products are formulated to not only address a specific type of hair damage but also to help strengthen, add shine, and help with hair hydration and scalp nourishment. “My background is in skin care….One of the big things that I thought was missing in hair care was something that really focused on the scalp,” ​Peck tells Cosmetics Design in describing why scalp care is a incidental benefit of the Save Me From products.

What’s not secondary or incidental is the mental health mission of Peck’s new brand. “After losing my sister to suicide, I was determined to find a way to save others from suffering the same fate. I created Save Me From to advocate suicide prevention and personal empowerment,” she says in a quote featured on the Save Me From site​.

Watch the full video interview at the top of the page to learn more about the brand's mission as well as about the product formulas and benefits.

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DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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