Being ‘vegan’ wasn’t initially a consideration for Jinee Jung, founder and director of BondiChic; she was focused squarely on the ‘clean beauty’ angle but has since leveraged the appeal of vegan beauty in both Australia and the US to buoy BondiChic in the marketplace.
The concept of A-beauty (that is Australian beauty in general) she says is “simple yet effective.” And Jung equates the simplicity of a vegan lifestyle and diet with that concept of beauty to explain why vegan personal care appeals to consumers today.
“As I researched more and more about clean beauty and non-toxic beauty, I think it’s better to be a vegan [brand]…because it’s a little bit better for my body, for my skin, like a diet,” Jung tells Cosmetics Design.
Watch the full video interview above to learn about the BondiKidz line of anti-pollution personal care for children, why all BondiChic water-based products are made with ionised Blue Mountains Natural Spring Water, the 3 product collections in the BondiChic portfolio, and more!
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.