ICMAD announces 2019 Indie Beauty Innovators Award winners

By Deanna Utroske

- Last updated on GMT

photo courtesy of ICMAD
photo courtesy of ICMAD
At an event Monday evening, held at the Four Seasons in Las Vegas, Nevada, the Independent Cosmetics Manufacturers and Distributors honored 10 brands in an array of categories as well as 1 individual, recognized at Entrepreneur of the Year.

“Innovation is the lifeblood of our industry,”​ asserts Dr. Ken Marenus, president of ICMAD. “The personal care and cosmetics industry is,”​ he says, “experiencing exponential growth thanks to brands disrupting through innovation and redefining the face of beauty.”

“Our annual awards program shines a spotlight on the most innovative beauty brands and entrepreneurs who are pushing the boundaries with transformative products and solutions to meet the needs of the ever-evolving global marketplace. This year’s awards were a wonderful celebration of excellence and ingenuity and we congratulate all the finalists and companies honored with the 2019 IBI Award,” ​says Marenus in a media release issued following Monday’s event.

An evening of ideas an innovations

The full event included not only the awards presentations but also the formal approval of this year’s ICMAD board and several guest speakers, including Anne-Marie Kline, former CMO of Living Proof, who shared her top 5 tips for building a competitive indie brand​.

And here are the 2019 IBI Award Winners:

Accessories / Tools / Brushes
NuFace, Fix Line Smoothing Device

Bath & Body
Queen V, Rub Me The Right Way

Raw Spirit Inc, Wild Spirit Discovery Set

Innovator Brand of the Year

Virtue Labs, Virtue ColorKick

Beautyblender, BOUNCE Liquid Whipped Long Wear Foundation

Caldera + Lab, The Good

SPF Ventures, Brush On Block Protective Lip Oil SPF 32

Green Innovator Brand of the Year
Distil Skincare, AO Skincare        

Charitable Company
Handcrafted Honey Bee, Smarty Pits

Entrepreneur of the Year
Alicia Grande of Grande Cosmetics



Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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