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Getting intimate: Joylux CEO on creating a brand around intimate health for aging women

Joylux is a personal care brand focusing on a part of aging generally not addressed by the industry, sexual and intimate health for women going through menopause.

© Getty Images - Compassionate Eye Foundation/David Oxberry

Learn about Black-owned beauty during Black-Owned Business Month

August is Black-owned business month, which means it's a great time to read up on Black-owned beauty businesses and how the broader beauty industry is supporting them.

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Lighting up a new pathway for positive skin aging - through autophagy and proteasome activity

Aging is the next frontier in the debate surrounding inclusion and diversity. Stereotypes persist in today's society, and younger people view aging with anxiety and fear. However, a new generation of seniors is starting to reject this view through...

Study suggests plant-based colorants could also serve as antioxidant ingredient

Many plants both show promise as cosmetic actives and are rather colorful, and a new study suggests cosmetics may be able to harness both qualities.

Beauty Broadcast: Why beauty brands require a new set of tools to craft an effective TikTok strategy

New tricks: Why beauty brands require a new set of tools to craft an effective TikTok strategy

Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.

Going on the offensive: Shiseido to invest over $75m in brand equity and employee training

Japanese beauty major Shiseido is planning to invest JPY10bn (USD75.5m) in both brand equity and its employees as part of plans to go on the offensive and buck the declining trend of the market.

Learn about a little bit of everything with this week's trendy CosmeticsDesign articles

Catch up on what CosmeticsDesign readers have been most excited to read this week, from skin care research to finance and market trends.

The study compared brands on average and brands that successfully integrate sustainability into social media. © EYECUE Insights

15 key stats from AI study on sustainability on beauty social media accounts

Many brands are working towards improving sustainability, but some are more successful at engaging audiences with sustainability on social media.

Boox Boxes are now price competitive with regular single-use shipping boxes, the CEO says. © Boox

Boox wants to take the single-use out of beauty DTC product shipping

While beauty brands are working to remove single-use plastic from their products, a new packaging supplier is working to remove it from shipping as well.

Insider cautions cosmetic companies not to fall into the trap of letting TikTok dictate their product development. [GettyImages]

Vibe check: The pitfalls of allowing TikTok to dictate beauty product development

Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.

Rebrand aims to turn Commodity into the “modern American perfumery”

After a recent acquisition, fragrance brand Commodity is ready to rebrand to both hover between niche and mainstream perfume and innovate for American consumers.

Aryballe is working introduce the technology to the fragrance market, among others. Image courtesy of Aryballe

5 current and possible future uses of the Aryballe fragrance technology

New technology is hoping to turn some of the human experience of scent into data in hopes of streamlining processes in fragrance and other sectors.

L’Oréal will not be stamping out Maybelline’s physical presence in China. [L'Oréal / Maybelline]

Staying put: L’Oréal confirms that Maybelline will continue to have offline presence in China - CEO

French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.

Gillette Venus originally launched the pubic hair shake and care line in 2021. © Gillette Venus

Gillette Venus on their #SayPube campaign, partnership w/ Princess Nokia

Gillette Venus has just launched the latest partnership of its #SayPube campaign, centered around the pubic care product line and how women talk about body hair.