In 2020, it seems that every cosmetics, personal care, and fragrance brand is a direct-to-consumer brand. And to help consumers sample and try their collections before committing to purchase full-sized products, many brands are creating discovery kits.
The California-based deodorant brand has plans to be a fully plastic-free business by mid-2021. And the brand’s partnership with a new beauty packaging company is a key piece of that sustainability strategy.
The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubts the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.