An Indie Brand to Watch: SmartyPits, award-winning prebiotic deodorant

By Deanna Utroske contact

- Last updated on GMT

At last night’s Indie Beauty Innovators Awards event in Las Vegas, Nevada, SmartyPits was recognized with ICMAD’s 2019 award for Charitable Company. The brand, founded and led by Stacia Guzzo, donates both product and sales revenue to breast cancer research and survivor support.

SmartyPits ​is best known for its aluminum-free deodorant formulations. But like many personal care, skin care, and hair care brands innovating for the future, SmartPits formulates with a prebiotic ingredient.

“One of the reasons we do that,” ​explains Stacia Guzzo, founder and CEO of SmartyPits, “goes back to the science behind deodorant. Sweat is naturally odorless; it’s the bacteria on your skin that metabolizes a protein in your sweat, off gasses, and that’s what causes BO.”

“We use baking soda [or] magnesium, depending on our formula. But we also include prebiotics because that’s going to help nourish the bacteria that’s already on your skin,”​ Guzzo tells Cosmetics Design.

To learn more about how SmartyPits thinks about formulation; gives back; how the brand connects with people—women in recovery, conscious consumers, and trustworthy influencers—passionate about making the switch to aluminum-free deodorant; and more, watch the full video interview above.

And read the brand's Indie Beauty Profile here ​on Cosmetics Design.

---

DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

RESTORING FACIAL HARMONY

RESTORING FACIAL HARMONY

Lubrizol Life Science | 09-Jun-2022 | Product Presentation

Telophi™ biotech ingredient is a biotechnological extract that protects telocytes and proliferating epidermal stem cells from psychological stress to preserve...

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra: Stabilizing Retinol to Rejuvenate Skin

Tagra Biotechnologies | 09-Jun-2022 | Product Presentation

Retinol is widely regarded in the cosmetics industry as a golden ingredient for ageless skin. Yet, it tends to lose its efficacy quickly due to a variety...

Planet-friendly performance

Planet-friendly performance

DuPont Tate & Lyle Bio Products | 07-Jun-2022 | Technical / White Paper

Zemea® propanediol is a 100% plant-based alternative to petroleum-based glycols and glycerin. Used as a humectant in a wide range of skin care applications,...

Related suppliers

Follow us

Products

View more

Webinars