Executive interviews

Sway: the startup personal care brand making armpits pretty

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Sway: the startup personal care brand making armpits pretty

By Deanna Utroske

Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.

Cheekbone Beauty: socially conscious business in action

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Cheekbone Beauty: socially conscious business in action

By Deanna Utroske

“Cheekbone Beauty is all about empowering and enhancing the lives of Indigenous youth,” Founder Jenn Harper tells Cosmetics Design in this video interview, which goes on to explore the Canada-based color cosmetics brand’s vision, financing approach, and...

ITA helps Italian Beauty win in the US market

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ITA helps Italian Beauty win in the US market

By Deanna Utroske

The Italian Trade Agency partners with legacy and startup brands across categories to help bring the best and latest in Italian cosmetics, personal care, and grooming innovation to consumers here in the States.

Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

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Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

By Deanna Utroske

Universal Beauty Products is a privately owned portfolio of brands mostly in hair and men’s categories. Amy Carra joined UBP a little over 2 years ago; and the company’s new Delight Beauty skin care brand is the result of her work.

Cosmetica Laboratories opens innovation hub in California

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Cosmetica Laboratories opens innovation hub in California

By Deanna Utroske

In late September, the Canadian beauty maker cut the ribbon on a new product development facility meant to bring the company closer to indie beauty brands innovating for the future of cosmetics and skin care. Cosmetics Design editor Deanna Utroske recently...

Evio Beauty: community, color cosmetics, and cannabis

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Evio Beauty: community, color cosmetics, and cannabis

By Deanna Utroske

At the start of the current indie beauty movement, Brandi Leifso launched a makeup brand called Evelyn Iona. She has since relaunched the business as Evio Beauty, partnered with Aurora Cannabis, raised millions through seed funding and strategic partnerships,...

TBH Kids: fun, functional personal care for tweens

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TBH Kids: fun, functional personal care for tweens

By Deanna Utroske

Kids grow up. And today, they’re growing up with text messages and social media and free-from personal care products. These are the tweens and teens that Risa Barash is reaching with her latest venture TBH Kids. Cosmetics Design spoke with Barash at IBE...

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