Brand innovation

Marketing moves: How beauty brands kicked off 2026

Marketing moves: How beauty brands kicked off 2026

By Cassandra Stern

As beauty brands look to hit the ground running early in the new year, January has become a key window of opportunity for launching or renewing marketing initiatives tied to seasonal needs, cultural phenomena, and long-term brand platform rollouts.

L’ange teams up with Florida Panthers in sports marketing push

L’ange teams up with Florida Panthers in sports marketing push

By Cassandra Stern

Under the agreement, L’ange becomes the National Hockey League team’s official hair care partner and presenting partner of the Panthers Dance Team, with activations planned across game days, community programming and themed events, including Women’s...

Tru Niagen enters beauty market with NR supplement

Tru Niagen enters beauty market with NR supplement

By Cassandra Stern

Supplement brand Tru Niagen has extended its healthy aging platform into the beauty-from-within space with the debut of Tru Niagen Beauty, a daily supplement positioned to support skin elasticity, hydration and healthy hair and nail growth through NAD+...

Ritual CEO on what will define beauty-from-within in 2026

Ritual CEO on what will define beauty-from-within in 2026

By Cassandra Stern

As brands enter a “prove-it” era shaped by clinical validation, ingredient transparency and evolving consumer expectations, Ritual’s founder outlines the standards she believes will separate leaders from laggards in 2026.

New sunscreen brand targets low SPF use among young men

New sunscreen brand targets low SPF use among young men

By Cassandra Stern

Skinmetal, a new mineral sunscreen brand created by Dr. Wendy Sue Swanson, targets young men with innovative, masculine skincare products to address low SPF use and promote long-term skin health.

Ulta Beauty launches UB Marketplace

Ulta Beauty launches UB Marketplace

By Cassandra Stern

Targeting faster trend response and brand expansion, the retailer’s invite-only platform opens a new channel for invited brand partners while maintaining Ulta’s unified shopping experience.

5 recent breakthroughs in cosmetic science

5 recent breakthroughs in cosmetic science

By Cassandra Stern

As researchers explore new biological pathways, ingredient mechanisms, and delivery systems, the gap between cosmetic science and clinical performance continues to narrow.

Report: Beauty retail shifts from ‘surface to cell’

Report: Beauty retail shifts from ‘surface to cell’

By Cassandra Stern

As consumer demand for individualized, wellness-driven beauty grows, Coresight Research’s latest report explores how AI, biotech, and intent-based retailing are transforming the US beauty value chain.

US skin care turns to osmolytes for hydration edge

US skin care turns to osmolytes for hydration edge

By Cassandra Stern

Osmolytes, a class of small molecules that help cells regulate water balance under stress, are emerging as functional ingredients in next-generation hydration formulas, with IFF and Chemist Confessions among the companies advancing their use in the US...

Must Read: The top 5 CDU articles of Q3 2025

Must Read: The top 5 CDU articles of Q3 2025

By Cassandra Stern

From Youthforia’s shutdown to OTC reform and California’s plastics law, these were the most-read CosmeticsDesign US stories shaping the beauty industry in Q3 2025.

10 new packaging innovations seen at Luxe Pack

10 new packaging innovations seen at Luxe Pack

By Kirsty Doolan

When it comes to spotting the latest technology and breakthroughs in beauty packaging, Luxe Pack Monaco is the place to be. Here, we round up some of the new launches that caught our attention at this year’s show.