Brand innovation

Must Read: The top 5 CDU articles of Q3 2025

Must Read: The top 5 CDU articles of Q3 2025

By Cassandra Stern

From Youthforia’s shutdown to OTC reform and California’s plastics law, these were the most-read CosmeticsDesign US stories shaping the beauty industry in Q3 2025.

10 new packaging innovations seen at Luxe Pack

10 new packaging innovations seen at Luxe Pack

By Kirsty Doolan

When it comes to spotting the latest technology and breakthroughs in beauty packaging, Luxe Pack Monaco is the place to be. Here, we round up some of the new launches that caught our attention at this year’s show.

NatureWell’s lip collection hits 3,000 Walmart stores

NatureWell’s lip collection hits 3,000 Walmart stores

By Cassandra Stern

NatureWell, a skin care brand under AX Beauty Brands, has introduced a new line of lip care products as part of its broader strategy to position itself at the intersection of wellness and affordability.

Vital Proteins serves up collagen at the US Open

Vital Proteins serves up collagen at the US Open

By Cassandra Stern

The Nestlé Health Science-owned brand showcased its latest launch, the Collagen & Protein Shake, as the tennis championship’s first-ever “Official Collagen Partner.”

Inside the rise of fandom-fuelled beauty brand partnerships

Inside the rise of fandom-fuelled beauty brand partnerships

By Kirsty Doolan

Beauty brand collaborations are booming – and licensing is at the heart of it. From Harry Potter bath bombs to Minecraft makeup, discover why fandom, nostalgia and strategic partnerships are driving innovation and growth in the cosmetics industry. And...

Across the CD-Verse: August 2025

Across the CD-Verse: August 2025

By Cassandra Stern

This monthly snapshot of the latest CosmeticsDesign coverage from around the world includes regional retail launches, trend research and analysis, and regulatory insights.

Is Gen X the beauty industry’s power consumer? NIQ report says yes

Is Gen X the beauty industry’s power consumer? NIQ report says yes

By Cassandra Stern

With Gen X responsible for 25% of total beauty spend in 2025, the data shows that “winning strategies must align with real market dynamics, addressing the distinct preferences of this diverse and ever-changing consumer group,” said Tara James Taylor,...

Across the CD-Verse: July 2025

Across the CD-Verse: July 2025

By Cassandra Stern

This roundup highlights the global regulatory actions, innovative ingredient launches, and compelling trend analyses dominating the beauty and personal care industry news cycle.

Goodbye ‘lipstick effect.’ Hello comfort capital

Goodbye ‘lipstick effect.’ Hello comfort capital

By Cassandra Stern

With nearly four in 10 U.S. adults spending less on beauty and personal care, some brands are launching products with emotional appeal that offer the perception of a small-scale indulgence to compensate, according to recent Mintel data.