“Palette Naturals is a line of 100% natural perfumery blending accords. And what that means is that we are creating a line of accords that people can use as the building blocks of natural perfumery,” explains Miriam Vareldzis, founder and creative director of Palette Naturals.
Vareldzis launched Palette Naturals in 2017 with a collection of accords that are not only natural—with the ISO 9235 standard—but that also make transparent fragrance ingredient lists a reality. “A transparent ingredient list is available for every one of the accords on the website…and that gives a formulator (my client) the ability to see the ingredients and to be transparent with their customer,” Vareldzis tells Cosmetics Design. And it’s a strategy that’s also helping cosmetic chemists makes more informed formulation choices.
Importantly in today’s industry, with a proliferation of indie brands and personal care startups, there is no minimum order required for the Palette Naturals accords. “This gives beauty entrepreneurs, labs, and others interested in natural raw materials the ability to use these formulations from the get-go,” acknowledges Vareldzis.
Watch the full Cosmetics Design video interview with Palette Naturals founder Miriam Vareldzis at the top of the page to learn how she’s helping brands use fragrance accords to ensure topical CBD products have a scent that makes sense to prestige and luxury beauty consumers; how natural fragrance can be used to tell the story of brand; about the company’s 5 new accords, including a vanilla, a spearmint and a plant-based musk (all of which will be available on palettenaturals.com later this week); and more.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.