According to the man behind the innovation, Santiago Campuzano Hoyos, the new brand is the result of more than 18 months of research to carefully develop the product line and substantiate the product claims behind it.
The product line features a shampoo, conditioner, styling pomade and beard protector, which all include a high quality CBD ingredient that hits the right mark for agreed levels of THC.
Enviable product claims
According to Santiago, his research revealed a body of substantiated evidence pointing to the fact that CBD is not only good for promoting healthy hair, but also for helping promote hair regrowth, if there is no evidence genetic hair loss conditions.
As well as CBD, the new line has been formulated with a host of natural ingredients that all serve to promote hair and scalp health thanks to high levels of nutrients specifically suited to hair care.
In this interview Santiago also underlines the fact that the brand has undergone medical and consumer trialing that has resulted in a high level of positive responses.
Moving forward, the plan is to increase the presence of the brand throughout the Colombian market, and then to take it internationally, with the USA likely to be the primary goal.