Marketing & social media

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Growing up beautiful: How Gen Alpha is redefining beauty & personal care

By Cassandra Stern

Generation Alpha is rapidly shaping the beauty and personal care industries through their early exposure to social media, rising interest in gender-neutral grooming, and demand for safe, ethical, and age-appropriate products, creating significant opportunities...

Second Wave of K-Beauty © RyanKing999 Getty Images

Riding the 'second wave' of K-Beauty in the US market

By Cassandra Stern

With K-Beauty's expansion into new categories and a projected market value of $9.9 billion in North America by 2032, US manufacturers and retailers are positioned to benefit by embracing the 'Second Wave of K-Beauty.'

Fake collagen lawsuit © DNY59 Getty Images

Lawsuits over fake collagen in cosmetics raise concerns for industry

By Cassandra Stern

A recent series of class-action lawsuits against four beauty brands highlights concerns about the authenticity of collagen-based cosmetics, emphasizing the need for transparency in ingredient claims as consumer demand for collagen products continues to...

© CosmeticsDesign

September Launch Pad: Seasonal inspiration

By Cassandra Stern

From spooky-themed cosmetic products to lip, face, and body moisturizers designed to beat the chilly fall weather in style, this month's roundup features new product launches from consumer favorite brands like TIRTIR, Dieux, Vaseline, and Touchland....

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October 2: Get ready for our Skin Care Advancement webinar

By Cassandra Stern

There's still time to register! Don't miss the chance to hear from industry experts on everything from skin care ingredient formulation trends to innovations in anti-aging and the impact of consumer demand on new product development.

Minimalist beauty packaging © Jonathan Knowles Getty Images

Minimalism in beauty packaging: A strategic shift for brands

By Cassandra Stern

In a recent interview with CosmeticsDesign, Nisha Palvia of PERLab reveals how minimalist beauty packaging can elevate brands by balancing simplicity with essential product details, cost-efficiency, and sustainability, urging a strategic approach to meet...

Mintel Men's Skincare © Uwe Krejci Getty Images

68% increase in male skin care usage: What’s driving the surge?

By Cassandra Stern

Key factors driving the noteworthy growth in the men's skin care segment of the beauty and personal care market include "a cultural shift towards inclusive grooming" and "an evolving concept of masculinity that embraces self-care,"...

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August Launch Pad: Consumer-centric creations

By Cassandra Stern

This month's roundup reflects a deep understanding of consumer needs and trends, from Kiehl's addressing intimate care to Neutrogena targeting early anti-aging concerns for Gen Z, with a focus on product designs that meet specific, often underserved,...

Peace Out Skincare © Arisara_Tongdonnoi Getty Images

How Peace Out Skincare is meeting Gen Z’s acne care demands

By Cassandra Stern

Peace Out Skincare has aligned with Gen Z's values by prioritizing 'product efficacy and delivering on our promises' and incorporating features like patented Salicylic Acid technology and sustainable practices, shared VP of Product Development...

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CPNA 2024: How the K-Beauty boom is shaping the US market

By Cassandra Stern

K-Beauty's influence in the US continues to surge, with the market expected to reach $13.9 billion by 2027 (as reported by Allied Market Research), driven by trends like skinimalism, e-commerce innovation, and the power of social media.