AEM Labs chose to exhibit at this year’s in-cosmetics Global tradeshow after receiving inquires about their Manicouagan Clay from brands and manufacturers in the cosmetics and personal care business. And the company had a lot of booth traffic and interest at the event, as Patrice Barbeau, president of AEM Lab tells Cosmetics Design editor Deanna Utroske.
The composition of the company’s clay and mud ingredients account for this interest from beauty makers. AEM Lab's clay and mud is comprised of dozens of minerals, chemical elements, and organic compounds. “We do have about 40 active ingredients into it from minerals; we have about 4 different clays melt[ed] together…; we have organic ingredients to it,” says Barbeau.
Naturally protected from contamination for thousands of years by a of layer peat, the clay is now mined only in winter and the peat is replaced after the clay is extracted. From there, explains Barbeau, the clay is purified—a process that removes any rocks, sand, or shell fragments.
Learn more about how this clay was formed and hear about its benefits and formulation potential in the video interview above.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.