EWG President Ken Cook on collaboration with the personal care industry

By Deanna Utroske contact

- Last updated on GMT

Related tags: Ewg, Personal care products council, Ingredients, safety

The main topic of programming at last month’s PCPC Annual Meeting event was sustainability. As part of that discussion, the EWG was invited to speak about how NGOs and beauty industry insiders can best work together.

Cosmetics Design caught up with EWG President Ken Cook at the 2020 PCPC Annual Meeting to learn more about the group’s approach to consumer safety, business, and industry collaboration.

Cook describes the organization he founded in 1993 as “a non-profit environmental research and advocacy organization. And we’ve spent decades,” ​he says, “working on public policy on clean air, clean water, topics like pesticides…”

Some 15 years ago, Cook tells Cosmetics Design, the organization was made aware of the possibility that phthalates used in personal care product formulations were showing up in human blood.  Ever since, the EWG has focused a portion of their business on personal care research, education, and lobbying.

A conversation in process

In 2004, the EWG launched Skin Deep to share personal care product and ingredient information with consumers. “Some people love it. Some people hate it,” ​acknowledges Cook.

He goes on to note that every hour 1,000 people visit the site. And while the EWG Verified ratings system remains a point of contention to some degree in the personal care industry, Cooks believes that “the disagreement is the interpretation of the science.”

But he’s optimistic that the beauty industry and the EWG are on track toward real collaboration. The company behind every EWG verified product has shared formulation and ingredient information directly with the organization and the channels of communication are opening.

“We’re working with a lot of [personal care] companies,” says Cook. “We’re working with [the] PCPC on these very topics—not that we always agree. But, we’ve had great conversations, where now I think we know where we disagree and that’s the first step.”

Watch the full Cosmetics Design video interview with EWG President Ken Cook, at the top of the page, to learn more. 

--- 

DeannaUtroske-smallphoto

Deanna Utroske is a leading voice in the cosmetics and personal care industry​ as well as in the indie beauty movement. As Editor of CosmeticsDesign.com, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders.

Related news

Show more

Related products

show more

Multifunctionals for modern product protection

Multifunctionals for modern product protection

Symrise | 15-Jul-2020 | Technical / White Paper

The ‘clean’ movement is more and more of interest to consumers looking for enjoyable but responsible experience. Multifunctionals have a key role to play...

Scent Expedition: Madagascar

Scent Expedition: Madagascar

Symrise | 15-Jul-2020 | Product Presentation

With 90% of its plants and animals found nowhere else, Madagascar is a wealth of biodiversity like no place else on earth. This island off the coast of...

Firmenich Sharing Innovation 2020 Collection

Firmenich Sharing Innovation 2020 Collection

Firmenich | 30-Jun-2020 | Product Presentation

Once again, Firmenich has opened its treasure chest of exceptional ingredients, created from its industry-leading science platforms. The company shares...

Related suppliers

Follow us

Clean & Ethical Beauty Video Series

FINALE: EPISODE 6 NOW STREAMING


Products

View more

Webinars