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Next generation sustainability and what it means for the beauty industry

By Deanna Utroske

- Last updated on GMT

At BeautyX in New York City last month, Cosmetics Design caught up with Beauty Heroes founder Jeannie Jarnot to learn more about her passion for Going Blue—a term that describes how forward-thinking businesses are taking steps to give back and actually better the natural environment.

Jeannie Jarnot built “a platform to help people discover the best in clean beauty in a focused and intentional way” ​after years working as a spa director, and admittedly being “very confused about ingredients [despite] studying them all the time.”

Now she’s focused on helping her partner brands and the larger cosmetics and personal care industry think about the next steps in sustainability.

“The first thing I did when I started was to define an ingredient standard,” ​Jarnot tells Cosmetics Design editor Deanna Utroske. “And we’re now eliminating any products that have silicone, dimethicone, cyclopentasiloxane—any sort of non-biodegradable ingredients,” ​she says.

Watch the full video interview above to learn more about Beauty Heroes and what Jarnot is doing to help introduce the industry and the world to Blue Beauty.

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DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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