CD Buzz Video

the Bloomi: Rebecca Story talks startup funding, clean intimate care, and much more

By Deanna Utroske contact

- Last updated on GMT

At last month’s BeautyX Summit here in New York City, CEO and founder Rebecca Story spoke on a panel about Fundraising as a Woman of Color. In her video interview with Cosmetics Design, she shares key takeaways as well as insight into how she’s addressing other challenges her new sexual wellness ecommerce site faces.

“We are the first e-marketplace that focuses in this space; that’s pretty revolutionary. We focus on intimate care items,”​ explains Rebecca Story, founder and CEO of the Bloomi.

“Everything is screened for toxic ingredients,” ​she tells Cosmetics Design, noting that “we screen thousands of items and only about 2% make it onto the marketplace.”

the Bloomi is building a community of engaged consumers but Story is having to find creative workarounds to reach them.

Story, like many entrepreneurial women of color, is also getting creative about fundraising. Recapping the BeautyX panel on that topic she points out that “It’s a very disproportionate rate of funding that goes to Latinas and Black women.”

Watch the full video interview about to learn how Story and her industry peers are meeting the challenge of raising capital for beauty and personal care startups.

(The full BeautyX Summit panel on Fundraising as a Woman of Color comprised: Alisa Williams, senior associate at VMG Partners, as moderator; and Deepti Chauhan, Executive Director at Citigroup; Bridgette Howard, founder of Parlor West Ventures; KJ Miller, co-founder and co-CEO of Mented Cosmetics; and Rebecca Story, founder and CEO of the Bloomi as panelists.)

---

DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

NEW OLEPENT: A PATENTED PHYTO-PENTAPEPTIDE COMPLEX

NEW OLEPENT: A PATENTED PHYTO-PENTAPEPTIDE COMPLEX

SABINSA: Innovating the Science of Cosmetics® | 06-May-2019 | Data Sheet

Sabinsa’s patented Olepent® is a pentapeptide complexed with plant-derived oleanolic acid. It stimulates the skin’s natural production of collagen to repair...

Sustainably sourced collection of African Oils

Sustainably sourced collection of African Oils

Symrise | 06-May-2019 | Product Brochure

Sustainably sourced to preserve local biodiversity and improve local social and economic conditions, Symrise presents its African Oils collection. The...

Embrace clay-versity with BENTONE HYDROCLAY™

Embrace clay-versity with BENTONE HYDROCLAY™

Elementis | 30-Apr-2019 | Product Brochure

New BENTONE HYDROCLAY™ products make great face masks. But let Elementis show you how COSMOS-approved BENTONE HYDROCLAY™ products create visual and textural...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars