Inclusive beauty

Is Gen X the beauty industry’s power consumer? NIQ report says yes

Is Gen X the beauty industry’s power consumer? NIQ report says yes

By Cassandra Stern

With Gen X responsible for 25% of total beauty spend in 2025, the data shows that “winning strategies must align with real market dynamics, addressing the distinct preferences of this diverse and ever-changing consumer group,” said Tara James Taylor,...

June Launch Pad: Market-minded debuts

June Launch Pad: Market-minded debuts

By Cassandra Stern

From hypochlorous mist to peptide-powered scalp care, June’s launches signal a continued focus on efficacy, accessibility, and inclusive positioning.

Estée Lauder Companies wins Innovation Award for inclusive beauty tech

Estée Lauder Companies wins Innovation Award for inclusive beauty tech

By Cassandra Stern

“We wanted to extend the luxury experience and products that ELC and its brands offer to everyone, allowing visually impaired users to independently and confidently apply makeup without the need for another person,” Lynda Pak, Interim CIO at ELC told...

Why Dove is partnering with Blippi

Why Dove is partnering with Blippi

By Kirsty Doolan

Unilever’s flagship skin care brand Dove says its research showed that body concerns manifest “as early as four years old.”

Beauty 4.0: The state of the menopausal beauty market

Beauty 4.0: The state of the menopausal beauty market

By Cassandra Stern

In the latest Beauty 4.0 episode, CosmeticsDesign explores the booming menopausal beauty market with Christine Staples, CEO of Cohere Beauty, discussing how ingredient innovation and sustainable formulation are tackling specific skin care, hair care, and...

Estée Lauder patents a new approach to lipofuscin treatment

Estée Lauder patents a new approach to lipofuscin treatment

By Cassandra Stern

Estée Lauder’s new patent introduces a novel anti-aging skincare composition combining decarboxy carnosine HCL and Pyracantha fortuneana fruit extract, which shows synergistic effects in reducing lipofuscin or "age spots."

Nutrafol expands into topical hair care with Men’s Active Cleanse

Nutrafol expands into topical hair care with Men’s Active Cleanse

By Cassandra Stern

Beauty supplements player Nutrafol is entering the male topical market after learning that men "experience more scalp concerns than women and that shampoo is top of mind for over half of men (56%) when it comes to hair growth products", said Dr. Brianna...

California mandates textured hair education for cosmetology licensing

California mandates textured hair education for cosmetology licensing

By Cassandra Stern

California Governor Gavin Newsom has signed into law a bill mandating textured hair education as part of the state’s cosmetology licensing requirements. This decision marks a pivotal moment for the beauty industry, particularly as California is home to...

Inclusive brands outperform in the beauty market, SeeMe Index reveals

Inclusive brands outperform in the beauty market, SeeMe Index reveals

By Cassandra Stern

Inclusive beauty brands certified by the SeeMe Index grew "1.5X faster than less inclusive competitors," demonstrating that addressing diverse consumer identities leads to "stronger brand differentiation, higher consumer loyalty, and increased sales,"...

Boomers lead the charge in sustainability and organic beauty

Boomers lead the charge in sustainability and organic beauty

By Cassandra Stern

A new study from Sooth reveals that Baby Boomers are 2.2 times more likely than Gen Z to choose organic beauty brands, three times more likely to recycle, and six times more likely to research beauty products online, highlighting their growing influence...

68% increase in male skin care usage: What’s driving the surge?

68% increase in male skin care usage: What’s driving the surge?

By Cassandra Stern

Key factors driving the noteworthy growth in the men's skin care segment of the beauty and personal care market include "a cultural shift towards inclusive grooming" and "an evolving concept of masculinity that embraces self-care," according to Mintel...