CD Buzz Video

The Lip Expert Sara Happ has big plans to scale her brand

By Deanna Utroske contact

- Last updated on GMT

Cosmetics Design caught up with founder Sara Happ and her colleague Peggy Fry at Cosmoprof North America to discuss where and how the lip care and lip color brand is growing.

“I started the brand in 2005 to fill a hole in the lip market, which was the lip scrub. From there I created the Lip Slip, which is a glossy balm,” ​CEO Sara Happ, tells Cosmetics Design editor Deanna Utroske.

Those 2 products are ”the foundation of the brand,” ​says Happ and they’ve done quite well in the marketplace for over a decade.

Looking to the future, Happ recently hired Peggy Fry as her brand’s president. Describing the sort of operational changes that Fry has made at Sara Happ Inc., Happ says, “I ran things very creatively….Peggy has come in and brought tech savvy and marketing savvy ….I always focused on the bottom line and profitability. She focuses on scalability and has really changed the trajectory of what we’re able to do.”

For her part, Happ now has more time to devote to creative endeavors like product development. And she believes that lip care has a lot to gain from the chemistry of luxury skin care.

Watch the full video interview above to find out what’s next for the Sara Happ brand and to better understand how a beauty startup can use digital technology to scale efficiently.

---

DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

Pandemic Beauty Formulas for Download

Pandemic Beauty Formulas for Download

Tagra Biotechnologies | 18-May-2020 | Application Note

Tagra is internationally renowned as a leader in microencapsulation, having obtained over 14 patents created by a team of PhD experts in microparticulate...

TXVector™ for Age Spots, Sun Damage, and PIH

TXVector™ for Age Spots, Sun Damage, and PIH

Actera Ingredients | 15-May-2020 | Product Brochure

TXVector™ is a targeted treatment for the visible effects of inflammation and hyperpigmentation. Based on pharma strength tranexamate chemistry, it erases...

PTEROWHITE®: NATURAL 90% PTEROSTILBENE

PTEROWHITE®: NATURAL 90% PTEROSTILBENE

SABINSA: Innovating the Science of Cosmetics® | 11-May-2020 | Data Sheet

Sabinsa's pTeroWhite®, a patented, natural pterostilbene extract from the heartwood of the Indian Kino Tree (Pterocarpus marsupium), delivers impressive...

Related suppliers

Follow us

Products

View more

Webinars