Report: 76% of beauty consumers open to AI shopping
With 83% of active users relying on generative AI for product insights, beauty industry stakeholders face a new era of digital engagement.
Market trends
Must Read: The top 5 CDU articles of Q3 2025
From Youthforia’s shutdown to OTC reform and California’s plastics law, these were the most-read CosmeticsDesign US stories shaping the beauty industry in Q3 2025.
Suntory’s KIZEN eyes growing men’s skin care market in US
Suntory-owned men’s skin care brand KIZEN seeks to answer the rising demand among US male consumers for skin care that delivers “maximum impact with minimal effort”.
10 new packaging innovations seen at Luxe Pack
When it comes to spotting the latest technology and breakthroughs in beauty packaging, Luxe Pack Monaco is the place to be. Here, we round up some of the new launches that caught our attention at this year’s show.
People on the Move: Q3 2025
With new execs stepping in at eos, Givaudan, Biersdorf and more, the beauty industry is playing a long game of innovation and scale.
September Launch Pad: Strategic shelves & science-backed skin care
This month’s launches showcase a blend of biotech-driven innovation, teen-focused skin care, and retail rollouts designed to meet evolving consumer demand.
Bird&Be targets fertility ‘deserts’ with Ulta retail expansion
Direct-to-consumer fertility supplement brand Bird&Be is entering more than 300 Ulta Beauty locations across the United States, aiming to make clinically supported reproductive health products more accessible through mainstream retail channels.
Across the CD-Verse: September 2025
This month’s roundup of CosmeticsDesign’s global coverage includes an in-depth look at scientific developments, sustainable innovation, and notable brand launches.
Aveda & Keracol’s new molecular method redefines hair colour longevity
The new research, which monitors how hair dye fades at a molecular level, offers deeper insight into hair colour retention.
EU microplastics regulation puts pressure on beauty brands ahead of key deadlines
The EU’s microplastics regulation is driving North American beauty ingredient manufacturers and suppliers to innovate sustainable alternatives that do not compromise performance, as global consumer demand and regulatory expectations converge.
7 beauty marketing campaigns that made headlines in September
Brand activations, product updates, and partnerships defined this month’s marketing moves.
Mintel: US skin care innovation slows, K-beauty brands capitalize
“US manufacturers should interpret...the surge in Korean-made skin care launches in the US...as a signal to accelerate innovation, focus on efficacy, and consider partnerships or co-development with international brands to stay relevant,” said Andrew...
K-Beauty World expands to Latin America via Ulta Mexico
The K-Beauty World retail platform is bringing a curated lineup of Korean skin care brands to Ulta Beauty Mexico, expanding its footprint after a successful US launch in July 2025.
Industry players shed light on pressing topics ahead of Sustainable Cosmetics Summit
A global industry leader and an emerging firm from India offer a preview of the discussions that will be taking place at the Sustainable Cosmetics Summit in Hong Kong this November.
Analysis: Barrier ingredients surpass retinol in consumer satisfaction
A comprehensive consumer review analysis from insights platform Yogi points to an ongoing shift in anti-aging skin care: while consumers still trust legacy actives like retinol and AHAs for visible results, growing concerns over skin irritation are...
Biotech targets men’s skin with exosome-based skin delivery system
Developed in-house by US-based men’s skin care brand Caldera + Lab, the system is designed for deeper penetration for targeted efficacy.
Indie Insights: How Bend Beauty is building a future in ingestible beauty with sustainable science
Education and storytelling drive consumer trust in ingestible beauty, according to Marc St-Onge, founder of Bend Beauty.
AI and biotech to take centre stage at sustainability summit
Here’s why green tech is high on the agenda for this year’s Sustainable Cosmetics Summit...
Neutrogena taps Haut.AI to boost digital skin care personalization push
In a sign of how far AI skin diagnostics have come, and how fast expectations are rising, Neutrogena has relaunched its Skin360 platform with a behind-the-scenes upgrade: clinical-grade skin analysis delivered entirely through a smartphone camera.
Skin Moderne targets gut–skin axis and cellular health in nutricosmetic debut
With the launch of i/O Beauti, Skin Moderne joins a growing group of beauty brands embracing clinically aligned nutrition strategies—this time, with tributyrin and spermidine at its core.
The rise of the Wellness Index: How beauty’s small luxuries have evolved beyond lipstick
In this article, CDU guest author Dr. Ebru Karpuzoglu, CSO and CEO of skin care brand AveSeena breaks down the evolution of the ‘Lipstick Index’ and the realignment of consumer indulgence in beauty.
Financial Focus: Navigating the impact of tariffs on the cosmetics industry
In this month’s column, CDU guest author Ragini Bhalla, head of brand at Creditsafe, explores how supply chain disruptions are challenging the resilience of the beauty industry.
Mintel: Beauty brands blend nostalgia with modern ease for fall ’25
Vintage glamour, gothic revival, and “out of season” pastels are trending - what cues can beauty manufacturers take from this season’s biggest trends?
Longevity and skin health: what’s coming next?
How will the longevity skincare movement evolve? This November, a brand-new summit in London will bring together some of the industry’s biggest players—including Estée Lauder Companies and L’Oréal—to explore what’s next for this hot topic.
Torriden officially enters Sephora US, Anua cements brick-and-mortar presence in UK
South Korean skin care brands Torriden has officially launched in Sephora US, while Anua is cementing its presence in the UK through a rapid increase in brick-and-mortar locations.
NatureWell’s lip collection hits 3,000 Walmart stores
NatureWell, a skin care brand under AX Beauty Brands, has introduced a new line of lip care products as part of its broader strategy to position itself at the intersection of wellness and affordability.
Supplements for bruising? Products walk a regulatory fine line amid surging consumer demand
Social media is fueling consumer demand for non-surgical procedures to deliver a more youthful appearance. Market research shows these patients are also seeking nutritional support to help accelerate the recovery process.
Autumn & winter beauty trends: what TikTok is telling cosmetics product developers
TikTok beauty trends are set to shape a host of new autumn/winter 2025 launches. Here’s what you need to know and why ignoring TikTok could cost you your next beauty campaign...
August Launch Pad: Precision treatments and trend-forward formulas
Celebrity brand expansions, skin care formulations for the unique needs of Gen Z and Gen A consumers, and drops from major brands like Neutrogena and Cetaphil characterized this month’s NPD roundup.
Inside the rise of fandom-fuelled beauty brand partnerships
Beauty brand collaborations are booming – and licensing is at the heart of it. From Harry Potter bath bombs to Minecraft makeup, discover why fandom, nostalgia and strategic partnerships are driving innovation and growth in the cosmetics industry. And...
Across the CD-Verse: August 2025
This monthly snapshot of the latest CosmeticsDesign coverage from around the world includes regional retail launches, trend research and analysis, and regulatory insights.
Is Gen X the beauty industry’s power consumer? NIQ report says yes
With Gen X responsible for 25% of total beauty spend in 2025, the data shows that “winning strategies must align with real market dynamics, addressing the distinct preferences of this diverse and ever-changing consumer group,” said Tara James Taylor,...
What makes a brand successful in the beauty-from-within space?
Consumers are sharpening their standards, and as they learn scientific jargon, brands must step up their game, says a beauty data analyst.
Beauty market snapshot: Coty and ELC financial results highlight industry crosscurrents
‘Treatonomics’, strategic appeals to mass and prestige markets, and ongoing restructuring programs each exerted pressure on these beauty industry giants in fiscal year 2025.
LG H&H’s Q2 profit drops due to market competition, domestic business restructuring
LG Household & Health Care (LG H&H)’s beauty division saw a decrease in sales and operating profit in the second quarter of 2025, which it says is caused by intensifying market competition and domestic business restructuring.
Spate identifies top two products currently leading U.S. facial serum growth
Consumer focus on research continues to drive interest and impact purchasing behavior, with TikTok hashtags like #intensiveantiaging and #tiktokmademebuyit generating millions of monthly views.
Stripes Beauty enters Credo as retailer’s first dedicated menopause brand
The move expands the visibility of menopause care in clean beauty, while giving Stripes a national distribution platform both online and in Credo’s 15 U.S. stores.
Global consumers redefine personal care as “preventive health,” says Kenvue
The multinational has worked with Kantar to quiz over 10,000 global shoppers to find out more about their needs and habits and how this is shaping the future of personal care.
Retail report highlights need for shopper autonomy, value alignment, and ‘wellness-forward sustainability’
Recently released survey results show the current beauty shopping landscape is falling short for consumers who desire calm shopping environments or simpler purchasing options.
Q&A: How an influencer-led product launch came to life
As the landscape for celebrity beauty brands continues to shift, social media influencers are stepping in to fill the gaps.
Beiersdorf cuts forecast as Nivea slows, derma drives growth
The firm’s CEO hopes Nivea’s upcoming epigenetic skincare launch can revive slowing sales.
Youthforia to shut down following foundation controversy and backlash
The brand, formerly popular with Gen Z consumers, failed to recover after missteps with its shade 600 launch last year.
PETA to update cruelty-free eligibility for beauty brands as progress is “under threat”
The EU animal testing loophole threatens progress for cruelty-free cosmetics, says PETA US.
From Paddington to Smurfs: Retro childhood favourites drive beauty innovation
More beauty and personal care brands are partnering with licensed brands for new product launches, and one current trend is to collaborate with retro kids’ shows. We look at some of the launches in this space.
Dove launches menopause wellness range on Amazon
The new menopause collection from Dove is targeting unmet skin care needs for women over age 45.
Across the CD-Verse: July 2025
This roundup highlights the global regulatory actions, innovative ingredient launches, and compelling trend analyses dominating the beauty and personal care industry news cycle.
Supplements boost beauty as Ulta embraces ‘beauty-from-within’
Rising consumer interest is driving the expansion of supplements in the beauty industry, as evidenced by the recent retail expansions of Nutrafol, ARMRA and Ritual.
July Launch Pad: Fresh tech and fun formulations
From spicule serums to strawberry toothpaste, these July launches prioritize performance without sacrificing play.
Impact report: Nonprofit triples collection of hard-to-recycle materials, recovers 4.5x more unsellable goods in 2024
A surge in collection infrastructure and standardized recycling efforts marked Pact Collective’s most expansive year to date.
Sephora US and Lyft drive beauty shopping with “phygital” retail campaign
This month, Sephora US launched its ‘Delivered to Beauty’ omnichannel marketing campaign, designed to strengthen the role of brick-and-mortar stores in an increasingly digital beauty retail landscape.