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A conversation with MANE: Why and how this French fragrance house stands ready to work with indie beauty brands

By Deanna Utroske

- Last updated on GMT

Related tags Fragrance Indie beauty aroma

“MANE’s mission is to help define and express your brand’s olfactive identity,” says Miranda Gordon, vice president of marketing in the fine fragrance division. And in this video interview, filmed at the 2019 BeautyX Capital Summit in New York City, she shares details of MANE’s history, expertise, and the capabilities the fragrance house can bring to indie brands.

MANE is a long-standing multinational fragrance house. The company got its start in 1871 and continues to operate today as a family-owned business with headquarters in France. MANE creates original fragrances for hair care, skin care, color cosmetics, and numerous other beauty, personal care, and consumers goods products.

Miranda Gordon, vice president of marketing in the fine fragrance division at MANE, speaks to the importance of fragrance (in an off-camera exchange with Cosmetics Design), saying, “Today, your brand should smell like your brand—regardless of price point or where you’re sold,”​ and she adds that, “Ultimately, whether your brand is playing in the fine fragrance space, in skincare, haircare, color, or any other beauty category, your identity can be communicated through all the senses. Invite your customer to connect with you through scent.”

Beyond the aroma, MANE offers brands access to their network of industry partners and an array of support services. And this is where Gordon comes in: “My role,”​ she says, “is to provide clients with anything they need to be successful, whether that is data to justify new positioning, or language to talk about your fragrance, or support in selling through a sustainability story, or gorgeous images to…express fragrance in a digital context.”

Watch the full video interview above to learn more.



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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