CD Buzz Video

Biossance: the beauty brand that biotech built

By Deanna Utroske contact

- Last updated on GMT

Caroline Hadfield is no stranger to the beauty industry. She’s held executive positions with LVMH, Sephora, and The Body Shop. And most recently she’s built a beauty brand from within a biotech firm. Cosmetics Design sat down with Hadfield earlier this month to learn more about this new sort of B to C business and the popular skin care brand that is Biossance.

Amyris calls itself a renewable products company. Which really means it’s a new kind of specialty ingredient maker; the sort that leverages biotechnology to manufacture molecules for industry. But since the company’s launch in 2003, Amyris has expanded through a joint venture with NIKKOL Group to create a consumer-facing business and dedicated cosmetic ingredient supply business: Aprinnova. Aprinnova’s first brand is Biossance, the popular skincare line featuring squalane.

Caroline Hadfield and her team launched Biossance in 2016. “Looking at what was happening with skin care, the millennial customer, looking at the indie space, a need for transparency and efficacious products, we developed Biossance,”​ she tells Cosmetics Design.

“In the very beginning, it was a little bit of an experiment;” ​acknowledges Hadfield, “but we were so in the grassroots, looking at squalane, looking at what was happing in the indie skin care business, and we were really quite scrappy.”

Watch the full video interview above to learn about the brand’s role in the made-without ingredient trend, how product sampling helped build a loyal consumer base early on, why EWG certification made sense for Biossance, and much more.

---

DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

Pandemic Beauty Formulas for Download

Pandemic Beauty Formulas for Download

Tagra Biotechnologies | 18-May-2020 | Application Note

Tagra is internationally renowned as a leader in microencapsulation, having obtained over 14 patents created by a team of PhD experts in microparticulate...

TXVector™ for Age Spots, Sun Damage, and PIH

TXVector™ for Age Spots, Sun Damage, and PIH

Actera Ingredients | 15-May-2020 | Product Brochure

TXVector™ is a targeted treatment for the visible effects of inflammation and hyperpigmentation. Based on pharma strength tranexamate chemistry, it erases...

PTEROWHITE®: NATURAL 90% PTEROSTILBENE

PTEROWHITE®: NATURAL 90% PTEROSTILBENE

SABINSA: Innovating the Science of Cosmetics® | 11-May-2020 | Data Sheet

Sabinsa's pTeroWhite®, a patented, natural pterostilbene extract from the heartwood of the Indian Kino Tree (Pterocarpus marsupium), delivers impressive...

Related suppliers

Follow us

Products

View more

Webinars