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Euromonitor warns the industry of BB labelling overuse

Euromonitor warns the industry of BB labelling overuse

By Michelle Yeomans

According to Irina Barbalova, Global Head of beauty and Personal Care research at Euromonitor, the industry needs to take note of the overuse of multifunctionality and BB labelling, as it can lead to the dillution of the original concept of the products,...

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