Hair

Beautynova owns the professional hair care brand milk_shake, which has seen mounting success in the EU and US markets

Beautynova poised for EU & US growth following acquisition

By Kirsty Doolan

Private equity firm PAI Partners has acquired a majority stake in expanding Italian hair care business Beautynova, which owns an array of brands including milk_shake, z.one concept and Medavita, and is eyeing future growth...

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.

Indie Beauty Profile Melisse Shaban Virtue Labs

Indie Beauty Profile

Melisse Shaban, Virtue Labs

By Deanna Utroske

In her Indie Beauty Profile, Melisse Shaban, founder of Virtue Labs, concisely discusses the science that makes her brand’s hair care products distinctly different from other shampoos, conditioners, and hair styling products. And, she’s quite candid about...

Indie Beauty Profile Rachel Katzman Cuvée Beauty

Indie Beauty Profile

Rachel Katzman, Cuvée Beauty

By Deanna Utroske

In her Indie Beauty Profile, Rachel Katzman, founder of Cuvée Beauty modestly describes what may seem like a typical early-stage startup. And while her hair care and hair styling brand is just one year old, a toast is certainly in order – the entire Cuvée...

SheaMoisture disrupts traditional merchandising segmentation

SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.

Oriental herb extract shown to be good candidate to treat hair loss

Oriental herb extract shown to be good candidate to treat hair loss

By Andrew MCDOUGALL

Scientists have found that myristoleic acid, an active compound in Malva verticillata seeds, can activate Wnt reporter activity and increase cell proliferation in cultured human dermal papilla cells (DPC), making it a good candidate to treat hair loss.

Cosmoprof Las Vegas: Interview with Zotos International

Cosmoprof Las Vegas: Interview with Zotos International

By Simon Pitman

As one of the leading players in the North American professional hair care market, staying one step ahead of the competition is crucial, and executives at Zotos International believes it can be done by making its hair brand straightening brand, CP 180...

MopTop hair care for curls goes retail

MopTop hair care for curls goes retail

By Deanna Utroske

The salon-centered brand is moving beyond the professional market and launching a new line of products to be sold across the US in grocery and discount retail locations.  

Shimmering metallic shades, the new trend in hair color

Shimmering metallic shades, the new trend in hair color

By Deanna Utroske

Hair dyed gray and stylish naturally gray hair looks have gained mainstream popularity in recent years. One cosmetic chemist specializing in hair color sees radiant metallic tones as the next trend in this niche.