Global Keratin rebrands to represent new company image

Related tags Hair care Brand management Hair

Global Keratin has rebranded as GKhair in a bid to reflect the company's new image and line of professional hair care products.

Founder and CEO, Van Tibolli, stated, "The GKhair brand was created to represent today's confident, active, multi-faceted woman on the go who chooses to express herself through her personal style.​”

The change is to highlight the new product portfolio and solidify its role in the hair care market. The company stated the GKhair name would more accurately represent the company's focus on the hair taming category with the hope of expanding into other brands and lines of products.

“GKhair is a progressive and forward thinking company that develops and distributes advanced hair care products while delivering beautiful, healthy and more manageable hair."

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