Brand Innovation

Marine Bio prepares to launch astaxanthin-rich sea grass mask

Marine Bio prepares to launch astaxanthin-rich sea grass mask

By Deanna Utroske

The company, with tech and product development roots in South Korea, and offices in Washington DC, just started a crowdfunding campaign for its Marine Bio Mask Packs, formulated with red algae and spirulina, and using a next-generation mask material that...

What is indie beauty anyway? Indie Beauty Profile brand leaders define independent business

Editor’s Spotlight

What is indie beauty anyway?

By Deanna Utroske

Recently, brands featured on the Indie Beauty Profile column have been asked to define or explain their thinking on what makes a cosmetics, personal care, or fragrance brand independent. Here, Cosmetics Design has complied a selection of the replies in...

Indie Beauty Profile Laura Rudoe Evolve Beauty

Indie Beauty Profile

Laura Rudoe, Evolve Beauty

By Deanna Utroske

In her Indie Beauty Profile, Laura Rudoe, founder of the small-batch, artisan personal care brand Evolve Beauty, gives us a good insider understanding of why independent brands are so ingenious. And, she describes building a hand-made products business...

Indie Beauty Profile Stacia Guzzo SmartyPits

Indie Beauty Profile

Stacia Guzzo, SmartyPits

By Deanna Utroske

In her Indie Beauty Profile, Stacia Guzzo, co-founder of SmartyPits, outlines how she shuttered one personal care business venture to launch the brand her customers were clamoring for. And, she shares wise and thorough advice, suggesting that the company...

These 4 indie beauty and wellness brands are going all in on marine ingredients like collagen and algae for supplements and ingestibles

Editor’s Spotlight

These 4 indie brands are going all in on marine ingredients

By Deanna Utroske

At next month’s Indie Beauty Expo in Los Angeles, California, numerous new cosmetics and personal care trends will be visible. Chief among them, the emerging marine ingredients trend. Here Cosmetics Design looks at 4 brands, exhibiting at IBE, that are...

NaturaNectar to launch bee propolis skin care line in 2019

NaturaNectar to launch bee propolis skin care line in 2019

By Deanna Utroske

The Florida-based company has been in business for 10 years, harvesting propolis, processing it with green extraction technology, and developing products for the wellness market. Now, NaturaNectar has announced plans to get into the beauty business.

Proof of Concept: Global ingredient makers keep launching beauty brands

Editor’s Spotlight

Proof of Concept: Global ingredient makers keep launching beauty brands

By Deanna Utroske

Barriers to market entry for cosmetics and personal care brands are said to be lower than ever, due in large part to ecommerce opportunities, social media marketing, and more transparent production channels. So while countless solo entrepreneurs are launching...

Indie Beauty Profile Alison Crumblehulme Veriphy Skincare Inc.

Indie Beauty Profile

Alison Crumblehulme, Veriphy Skincare Inc.

By Deanna Utroske

In her Indie Beauty Profile, Alison Crumblehulme, founder of Veriphy Skincare Inc., neatly explains the science and sociology behind the brand. And, she shares insight in to the reciprocal value of partnerships between indie beauty startups and manufacturers...

Indie Beauty Profile LENAJAPON USA

Indie Beauty Profile

Lena Kanise Østergaard Jensen, LENAJAPON USA

By Deanna Utroske

In her Indie Beauty Profile, Lena Kanise Østergaard Jensen, founder of LENAJAPON USA, explains how she’s using ecommerce and trade / consumer discovery shows to introduce the skin care brand (originated by her mother) to consumers here in the US. And,...

 Lancer Skincare teams up with Cosmax for Australian launch

Lancer Skincare teams up with Cosmax for Australian launch

By Natasha Spencer

Teaming up with Korean beauty leader, Cosmax, the dermatology-focused skin care providers will utilise the K-beauty brand’s reputation as Australia’s leading independent distributor and importer to craft customer relationships and generate sales.

Ultrasonic diffusers plug the gap in skin hydration

Exclusive Interview

Ultrasonic diffusers plug the gap in skin hydration

By Natasha Spencer

Launched into the UK market initially, we spoke to originator and owner of Sanatio Naturalis, aromatherapist Valerie Ruonan Shi about how Ultrasonic Sanatio Naturalis diffusers are providing multifunctional lifestyle benefits to skin, personal and home...

Cargill unleashes natural all-in-one beauty system

Exclusive interview

Cargill unleashes natural all-in-one beauty system

By Natasha Spencer

As consumer demands for natural and ethical products rise, Cargill introduces its newly-launched beauty system. We spoke to Stephane LaCoutiere, Global Marketing Director at Cargill Beauty on how the company is ‘unleashing beauty sustainably’.

Indie Beauty Profile Dr. Ebru Karpuzoglu AveSeena

Indie Beauty Profile

Dr. Ebru Karpuzoglu, AveSeena

By Deanna Utroske

In her Indie Beauty Profile, Dr. Ebru Karpuzoglu, founder of AveSeena, describes the multifaceted approach she takes to skin care and why her new brand just may be what today’s wellness consumer is looking for.

Is machine learning from the Atolla Skincare System the key to truly personalized skin care serum?

Is machine learning the key to truly personalized skin care?

By Deanna Utroske

Beauty tech entrepreneurs Meghan Maupin and Sid Salvi think so. They’ve just launched their Atolla Skincare System on the crowd-funding platform Kickstarter and are optimistic that data-based customized serum formulations are the answer that today’s digitally...

Indie Beauty Profile Andrew Grella Formen Inc.

Indie Beauty Profile

Andrew Grella, Formen Inc.

By Deanna Utroske

In his Indie Beauty Profile, Andrew Grella, founder of Formen Inc., reveals how lessons learned in elementary school and university made him an entrepreneur. And, he notes that the market for men’s makeup and complexion products isn’t limited to millennials...

The beauty industry’s stake in worldwide wellness

Editor’s Spotlight

The beauty industry’s stake in worldwide wellness

By Deanna Utroske

According to the Global Wellness Institute’s 2018 report, wellness is now a $4.2 trillion business; and the beauty, personal care, and anti-aging categories account for $1,083bn of that figure. Here, Cosmetics Design looks at brands and trends navigating...

Indie Beauty Profile Allison Moss type:A Brands

Indie Beauty Profile

Allison Moss, type:A Brands

By Deanna Utroske

In her Indie Beauty Profile, Allison Moss, founder of type:A Brands, shares real insight into how she’s leading a deodorant brand that is changing the category’s packaging norms, helping define the clean beauty movement, and navigating what would seem...

Expo Beauty Show 2018, in photos

Expo Beauty Show 2018

Expo Beauty Show 2018, in photos

By Simon Pitman

The three day Expo Beauty Show closed its doors on Tuesday in Mexico City, confirming another extremely busy show for what is a favorite destination for professional beauty players, platforming domestic players, as well as bigger Latin American and Global...

Kuida Colombian CBD skin care range launches at Belleza Y Salud

Belleza Y Salud

Kuida Colombian CBD skin care range launches at Belleza Y Salud

By Simon Pitman

A major new skin care range based on CBD oil was launched at the recent Belleza Y Salud event in Bogota, Colombia, Called Kuida, and launched by Colombian company Khiron, the new range has significant financial backing and looks set for a strong start.

Indie Beauty Profile Dr. Isfahan Chambers Harris Alodia Hair Care

Indie Beauty Profile

Dr. Isfahan Chambers Harris, Alodia Hair Care

By Deanna Utroske

In her Indie Beauty Profile, Dr. Isfahan Chambers Harris, founder of Alodia Hair Care, describes putting her scientific expertise to work to solve her own hair care challenges. And, sharing a bit of her personal background, she encourages would-be entrepreneurs...

EPARA and the rise of luxury skin care for women of color

Editor's Spotlight

EPARA and the rise of luxury skin care for women of color

By Deanna Utroske

This week in New York City, indie founder Ozohu Aodh and Essence magazine beauty director Julee Wilson introduced the luxury natural skin care line EPARA to a room of industry editors and influencers ahead of the brand’s retail debut in the US. EPARA...

H La Cosedora Nail Art co-founder talks about reinventing stamping

Belleza Y Salud 2018

H La Cosedora Nail Art co-founder talks about reinventing stamping

By Simon Pitman

At the recent Belleza Y Salud event in Bogota, Colombia, Cosmetics Design was lucky enough to catch up with Juan Diaz, co-founder of H La Cosedora Nail Art, a company that is striving to reinvent the increasingly popular trend for nail stamping.

Colombian coffee-based scrub and mask brand aims big

Belleza Y Salud 2018

Colombian coffee-based scrub and mask brand aims big

By Simon Pitman

A brand new brand on the Colombian market, Mae Selva has been built around coffee as the base ingredient for a range of masks and scrubs. We spoke to co-founder Felipe Paros to find out about the brand's ambitions for the future.

Indie Beauty Profile Therese Clark Lady Suite

Indie Beauty Profile

Therese Clark, Lady Suite

By Deanna Utroske

In her Indie Beauty Profile, Therese Clark, founder of Lady Suite, discusses how and why she’s launching a clean women’s wellness brand into the cosmetics and personal care space. And she shares insight into why it takes a healthy mix of creative vision...

Beauty Innovation Showdown: Indie Brands and Ingredient Makers

Editor’s Spotlight

Beauty Innovation Showdown: Indie Brands and Ingredient Makers

By Deanna Utroske

Independent cosmetics and personal care brands are widely known as innovators. While, ingredient suppliers and specialty chemical companies have long partnered with big beauty makers on new technologies, benefits testing, and formulations. Now, as indie...

Indie Beauty Profile Andrew Glass Non Gender Specific

Indie Beauty Profile

Andrew Glass, Non Gender Specific

By Deanna Utroske

In his Indie Beauty Profile Andrew Glass, founder of Non Gender Specific, reminds entrepreneurs just how often they might be told, “that is a horrible idea,” before the business takes off. And, he describes the beginnings of a skin care brand that’s aspiring...

“There is nothing natural in this perfume!” Aurora Carrara, artistic director of Italian fragrance brand UERMI

“There is nothing natural in this perfume!”

By Deanna Utroske

Friday morning in New York City, Aurora Carrara, artistic director of the Italian fragrance brand UERMI, talked press, influencers, and bloggers through a collection of scents inspired by fabrics and materials such as latex (which provoked this article’s...

This new Target brand includes affordable personal care basics

This new Target brand includes affordable personal care basics

By Deanna Utroske

The cheap-chic department store announced a new owned brand this week. Smartly will be available in stores starting Sunday and most of the products will cost less than $2—remarkable, considering some of the personal care items in the collection were “developed...

Is photoadaptation the next big sun care benefit?

Is photoadaptation the next big sun care benefit?

By Deanna Utroske

In a world where self-tanner has been a fact since the 1950s (with ups and downs in popularity) and more recently paint-on freckle products (from suppliers like Faber Castell and brands like Freck) have come to market, one beauty entrepreneur believes...

Indie Beauty Profile Kenna Whitnell Altilis Beauty

Indie Beauty Profile

Kenna Whitnell, Altilis Beauty

By Deanna Utroske

In her Indie Beauty Profile, Kenna Whitnell, founder of Altilis Beauty, describes how her academic work in biotechnology led her to develop novel plant-based skin care ingredients and why she believes indie beauty entrepreneurs have cause to celebrate...

Indie Beauty Profile Lishawn Lalonde Uliv Skincare

Indie Beauty Profile

Lishawn Lalonde, Uliv Skincare

By Deanna Utroske

In her Indie Beauty Profile, Lishawn Lalonde, founder of Uliv Skincare, suggests that, as a solo entrepreneur, taking slow but steady steps forward is the best way to build a plant-based skincare line.

Givaudan introduces fragrance on the move concept

Givaudan introduces fragrance on the move concept

By Simon Pitman

Givaudan has launched its fragrance on the move concept at last week’s in-cosmetics LATAM, highlighting another way the fragrance category is continuing to reinvent itself.

Shey by Menaye: importing indie luxury body care

Shey by Menaye: importing indie luxury body care

By Deanna Utroske

Monday evening at the Perfumarie in New York City, brand founder Menaye Donkor and her small team hosted an event for press, industry insiders, and in-the-know consumers, introducing those gathered to the Italian luxury body care brand Shey and previewing...

Indie Beauty Profile Kristen Tostado Social Paint

Indie Beauty Profile

Kristen Tostado, Social Paint

By Deanna Utroske

In her Indie Beauty Profile, Kristen Tostado, founder of a new color cosmetics brand called Social Paint, explains why she and her brand are passionately gluten free. And, she gives a bit of insight into why she believes indie beauty and mass production...

A niche for every fragrance and every fragrance in its niche

Editor’s Spotlight

A niche for every fragrance and every fragrance in its niche

By Deanna Utroske

There are at least as many possible scents as there are ideas and memories, which may be why a profusion of indie fragrance and aromatherapy brands are blending up scents and bringing novel and nuanced products to market. Here, Cosmetics Design looks...

Sally Beauty gets into at-home hair color business

Sally Beauty gets into at-home hair color business

By Deanna Utroske

The professional beauty supply retailer has added a consumer-friendly hair color box kit to its private label product portfolio and begun selling a similar kit from an existing national brand as well.

Indie Beauty Profile Lindsay Knaak-Stuart Meant

Indie Beauty Profile

Lindsay Knaak-Stuart, Meant

By Deanna Utroske

In her Indie Beauty Profile, Lindsay Knaak-Stuart founder of Meant, illustrates how she’s built a stylish yet simple body care brand that has—without an ad budget—captured the attention of discerning consumers and enviable retail buyers alike.

Inventing Indie Beauty

Spotlight on Indie Beauty

Inventing Indie Beauty

By Deanna Utroske

Independent cosmetics and personal care brands commonly get started with the hope of meeting an overlooked consumer need or filling an industry niche. Still, it’s not that often something truly new comes to market. Here Cosmetics Design identifies 4 new...

Centrum launches a beauty vitamin in Canada

Centrum launches a beauty vitamin in Canada

By Deanna Utroske

The supplement brand, owned by Pfizer, added a gummi multivitamin that promises beauty-from-within benefits to its product portfolio this summer.

Indie Beauty Profile Kari Gran

Indie Beauty Profile

Kari Gran

By Deanna Utroske

In her Indie Beauty Profile, Kari Gran, co-founder of the Kari Gran brand discusses how a real-estate agent decides to become a cosmetics and personal care entrepreneur. And, she describes the business philosophy that has made Kari Gran a leading brand...

5 innovative beauty launches at IBE NY 2018

5 innovative beauty launches at IBE NY 2018

By Deanna Utroske

This year’s Indie Beauty Expo in New York City was the largest yet, featuring nearly 250 cosmetics, personal care, fragrance, and wellness brands. Among all the exhibits and demos, these 5 product launches stood out to Cosmetic Design.