Mindful beauty is the next phase of naturals, of wellness, of self-care. And Lalonde’s brand is shaping up to be just the sort of slow, intentional skin care collection that mindful beauty consumers are drawn toward.
She’s encouraging shoppers to “[recognize] the importance of choosing plant- based ingredients, [and] develop a respectful relationship with your skin and the world around you;” and she is asking everyone to “Live with intention, honor, and love; and always consider, How do Uliv?”
Here, the beauty entrepreneur shares a profile of herself and the brand.
Name: Lishawn Lalonde, Founder
Indie Beauty Company: Uliv Skincare
Launched: January 2017, at the Indie Beauty Expo in LA
Headquarters: Seal Beach, California
Cash flow: I personally own 100% of my company. We do not have any investors or [outside] funding.
Indie how? To me, an Indie Beauty Brand is a smaller independently owned beauty line.
Team work: I currently have no employees but hire smaller independent companies for bookkeeping, marketing, etc.
Distribution: The most Ulive Skincare product sales are transacted online, through our website ULIVSKIN.com and through Amazon Prime. We are also sold at local small businesses.
Years in beauty: I have worked in the beauty industry for over 25 years, first as a makeup artist and sales person for department stores and then moved into spas as an esthetician.
Years at Uliv Skin care: I have been working on Uliv Skincare for 2 years now!
Entrepreneurial experience: This is my first company! I have a lot to learn.
The business: Uliv Skincare is designed to correct and balance aging skin and inflammation of the skin, using vitally potent organic ingredients: transformative turmeric, manuka honey, antioxidant-rich essential oils, phytonutrients from nature’s garden [of] roses, rosemary, lemon peel, and calendula; as well as squalene and hylaluronic acid [to] hold in moisture.
The wow-factor: We take more of a holistic approach to skincare, so we fit well with beauty, wellness, and overall health platforms.
The customer: We are a good fit for someone who thinks about what they are putting in and on their bodies.
Milestone moment: I’m so very proud of our new packaging.
Advice for fellow beauty entrepreneurs: Be brave and be you! Take it one baby step at a time! There are no mistakes just learning lessons. Also, the Indie Beauty Expo is a great platform to show your line and see others.
Just one: Asked about her go-to product, Lalonde says, I always take my Golden Glow Oil Cleanser everywhere I go; it’s also a great body wash and leaves my skin glowing.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.