This year more than 400 exhibitors were packed into the four exhibition halls that make up the space at the Banamex expo venue.
And the show floor was absolutely packed with both enthusiastic beauty consumers, as well as beauty professionals, all aiming to get a look in on the latest product launches, as well as seeing demonstrations by other beauty professionals, displaying their hairdressing and beauty skills with live demonstrations.
Men's grooming gets the spotlight
This year men's grooming was very much the spotlight for the event, with a sizeable portion of salon A being devoted to some of the brands that are making the biggest splash in this category right now.
Called the Expo Barber Show, prominent stands highlighted brands such as Gentleman Republic, Good Fellas, Beka, 4x4 and Casanova's, which all participated in this part of the event.
These brands, and many others, were all demonstrating the latest products and techniques to be on display at the event, several of which are highlighted in this photo gallery.