Launched with significant financial booking, the brand was platformed in a blaze of publicity at the Belleza Y Salud, which included a lavish promotional party at the Hilton, Bogota.
The line is being billed as the first of its kind to be launched in Colombia, and, although marketed with an upmarket brand image and packaging, it has a masstige price point.
Optimizing CBD for skin care
Kuida skin care is a CBD-based line that has been developed over the course of the last year, when the founders decided they wanted to be ahead of the curve and enter the market with a a technologically advanced CBD line.
In this video interview, Carmen Rosa Maya, Kuida brand manager, explains how the focus of the development was how to optimise CBD in the formulations, thanks to an intensive consultation process.
Looking ahead, the company now aims to expand the product line beyond the current six SKU line up, and also wants to expand the reach of the brand beyond Colombia and into the rest of the Latin American markets.