Shiseido recently partnered with technology company Revieve to launch AI Makeup Advisor, which both helps customers find products online and collects zero-party and first-party data. CosmeticsDesign spoke with Revieve CEO Sampo Parkkinen about the new...
Unilever’s prestige brand Living Proof and Finnish tech firm Revieve have co-developed an AI hair care advisor tool designed to offer consumers extensive and personalised insight on the science behind their hair.
Swedish digital startup Skinfo has developed an online tool to simplify the display of beauty ingredients online, driving transparency and helping to build consumer trust, its founder says.
Japanese cosmetics major Shiseido is developing a digital beauty platform to cater to the online lifestyle habits that are likely to continue long after the pandemic, revealed the firm’s CEO.
Big Brand Talks - In Conversation with Today's Beauty Leaders
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
Working with and mentoring startups like Clear will be key to driving change in beauty, particularly on issues like diversity, inclusion and sustainability, says L’Oréal UK & Ireland’s chief marketing officer.
Walmart launched BEAUTYSPACENK with Space NK to bring prestige personal care to the retail giant's online and instore sales spaces . CosmeticsDesign spoke with Laurie Tessier, merchandising director for prestige beauty at Walmart, about the launch.
Novi Connect already helps beauty brands access ingredient sustainability data, and a $40 million investment means the platform can expand its services and the industries it serves.
E-commerce become more prevalent when the pandemic started, and it seems to be here to stay, but some companies are changing their social media strategies and approach to VR.
Technology in beauty is not new, but in a world of virtual tools, augmented reality and virtual reality, new frontiers of commerce may be opening up. CosmeticsDesign spoke with Pascal Houdayer, CEO of Orveon, owner of bareMinerals, BUXOM, and Laura Mercier,...
P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays...
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Retail major A.S. Watson has grown digital beauty engagement across Superdrug and ICI PARIS XL with an AI-powered skin advisor tool co-developed with Finnish beauty tech firm Revieve – an innovation it plans to rollout across Asia next year.
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
Cosmetic new product development is a layered and lengthy project, and increasing speed of trends is adding pressure, but a new platform aims to a help by consolidating the process into one program.
The rise of consumer demand for sustainable beauty products has made an already complicated material acquisition process even harder, but a new platform is out the change that.
The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
COVID-19 forced huge swathes of beauty brands and retailers online overnight, changing long-established market models and shifting shopper mindsets. Industry must now plan and deliver on innovations that cater to this new environment and fresh opportunities...
E-commerce will continue its insatiable rise over the next five years in beauty, with pureplay online retailers like Alibaba, Amazon and JD.com set to bolster significant growth and brand-retailer collaborations to prove key, says an expert.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
Deciem-owned indie brand The Ordinary is the most popular beauty brand on TikTok by hashtags and follower count, closely followed by L’Oréal’s derma brand CeraVe; though Unilever’s Dermalogica steals top spot for most videos.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
The Texas-based beauty company has just expanded its Suite 13 virtual 3D beauty showroom and expects to have the tech in place for nearly all markets that Mary Kay serves by the end of the year.
Shiseido is adamant that human contact is still essential to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.
The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
12-MINUTE WATCH: TRENDS 2021 BY COSMETICSDESIGN EDITORS
Multicultural beauty, sophisticated hygiene and green products for all will take the spotlight next year, as consumers turn to relatable and engaging concepts that fulfil their needs. CosmeticsDesign’s global editors take you through the top 15 global...
The skin care and color cosmetics company, founded in 1999 by Joni Rogers-Kante, is no stranger to digital technology. Still, 2020 meant big changes for SeneGence and the thousands of global brand distributors accustomed to attending large in-person events...
COVID-19 has created a dramatic and far-reaching shift in consumer habits, accelerating e-commerce, highlighting hygiene and hands, and soaring self-care to the top of the beauty agenda, according to Euromonitor International.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
The 2020 global health and financial crisis have accelerated the use of digital technology and data around the world, regardless of demographics and across industries. But the next-generation of consumer-held skin care technology wasn’t manifest by a...
Today, The Estée Lauder Companies announced not only Jane Lauder’s next executive leadership role but also the creation of a new business area, dedicated to digital, data, and analytics-driven creative and marketing initiatives.
China’s retail sector took a dire hit this year due to the novel coronavirus (COVID-19) outbreak but one industry expert believes we have not seen the back of beauty in brick-and-mortar if it learns to adapt quickly to the times.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.
This week the social customer service company Conversocial added Apple Business Chat to its roster of messaging (and payment) channels. And DaySmart Software recently added free teleconference consultation capabilities for some 14,000 spas and salons.
With nearly every 2020 cosmetic and personal care tradeshow canceled or postponed, beauty industry suppliers are taking ingredient launches, technical seminars, branded content, and much more online to keep business moving.
Beauty retail has come full evolved beyond all recognition in the past few years, with digital retailers, social media and the growth of dedicated high street chains such as Ulta and Sephora all playing a part.
Friday in New York City, Cosmetic Executive Women hosted the 3rd annual Connected Consumer conference, bringing together more than 20 digital technology experts and 700+ attendees for a half-day of knowledge sharing and networking.
The social-selling beauty company took its popular paper brochure digital in 2018, introduced a mobile-first training solution for Avon representatives in May, and is now working with Fuse to create a digital education and communications platform for...
This Friday, Cosmetic Executive Women will host the popular beauty tech event for the third year running. Speakers will be a who’s who of the tech and beauty industry, representing Facebook, Google, Amazon, and Pinterest as well as P&G, Estée Lauder,...
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
Proctor & Gamble’s mass hair care brand Herbal Essences will expand tactile markings across all its shampoos and conditioners, kickstarting in January 2020 across the US and globally within two years.
The popular video sharing website has created a channel expressly for cosmetics, personal care, and fashion content that will organize and compartmentalize beauty videos to be both useful for viewers and useful to brands and advertisers hoping to incorporate...
UK tech start-up Harley has developed an online platform enabling cosmetic practitioners to make personalised product recommendations to patients, and just months after going live is now looking to expand internationally.
This week the Brooklyn-based beauty tech venture headed up by Meghan Maupin and Sid Salvi officially launched. The new personalized skin care system makes use of an at-home testing kit, mail-order custom serums, and machine learning to document and adapt...
The technologies—voice, machine vision and location analytics, ecommerce advertising, multicloud broadcasting, and AI—aren’t exclusively beauty tech solutions. But L’Oréal Canada and the men leading these startups see great potential for their tech tools...
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![Skinfo's online widget provides a visual overview on beauty ingredient lists that is designed to be simple to read and understand amongst consumers [Image: Skinfo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/13/digital-beauty-tool-skinfo-aiming-to-simplify-ingredient-lists-online/15329874-1-eng-GB/Digital-beauty-tool-Skinfo-aiming-to-simplify-ingredient-lists-online.png)
![Shiseido is developing a digital beauty platform to cater to the online lifestyle habits. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles/15292936-1-eng-GB/Shiseido-developing-personalised-beauty-platform-to-cater-to-new-lifestyles.jpg)
![The UK 'social' skin care app enables consumers to track and share routines with other individuals, creating a “more social, transparent and inclusive” forum [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/25/l-oreal-uk-ireland-takes-on-clear-social-skin-care-app-into-accelerator-programme-at-the-good-business-festival/15275953-1-eng-GB/L-Oreal-UK-Ireland-takes-on-Clear-social-skin-care-app-into-accelerator-programme-at-The-Good-Business-Festival.jpg)
![Beauty brands are starting to diversify communication channels with consumers, from texts and calls to online in-app chats, opening up great opportunities to acquire consensual first-party data [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/lush-closing-instagram-facebook-tiktok-snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert/13132143-1-eng-GB/Lush-closing-Instagram-Facebook-TikTok-Snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert.jpg)
![The AI Skin Advisor tool requires consumers to take a selfie and respond to a questionnaire about skin type and concerns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/business-financial/a.s.-watson-digital-beauty-skin-advisor-tool-grows-engagement-says-revieve-partner/13116767-1-eng-GB/A.S.-Watson-digital-beauty-skin-advisor-tool-grows-engagement-says-Revieve-partner.jpg)
![Gen Z and Millennial Snapchat users in particular are engaging heavily with what the camera tool can offer in the app [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/01/snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast/13056609-1-eng-GB/Snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast.jpg)
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![By 2026, the global health, beauty and personal care category is set to be worth €1.14 trillion with online sales worth €305.2 billion [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/24/health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-edge-retail-insight/12762820-1-eng-GB/Health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-Edge-Retail-Insight.jpg)
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![Shiseido said human contact is still essential to drive beauty sales but believes it can be enhanced greatly by AI and AR. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/30/shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant/12310916-1-eng-GB/Shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant.jpg)
