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CEW Connected Consumer event returns to New York City

12-Nov-2019 - Last updated on 12-Nov-2019 at 19:03 GMT

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This Friday, Cosmetic Executive Women will host the popular beauty tech event for the third year running. Speakers will be a who’s who of the tech and beauty industry, representing Facebook, Google, Amazon, and Pinterest as well as P&G, Estée Lauder, Sephora, L’Oréal, and Haus Laboratories.

The half-day Connected Consumer conference will cover topics from ecommerce and AI to global consumer purchasing habits and more.

Ben Jones, CEO and co-founder of Haus Laboratories (the makeup brand Lady Gaga launched on the brand’s own ecommerce site and on Amazon in September) will give the day’s keynote address.

Consumer beauty trends in the digital age

Hannah Symons, head of beauty and personal care at the strategic market research firm Euromonitor International, will give a talk titled, Commerce 2040: The Future of Beauty Retail.

Rachel Goodman, head of beauty partnerships at Pinterest, will speak about visual search. And Kira Rich of Google, will discuss voice technology.

Beauty and big data

Dino Ha, founder of Memebox, will give a talk on how to use data to identify gaps in the beauty market. Ming Zhao, founder of Proven will discuss AI and personalization.

Machine intelligence can be leveraged to identify emerging beauty trends; and this will be the topic Yarden Horowitz, co-founder of Spate, covers as Friday’s CEW Connected Consumer event.

And Guive Balooch, global VP of L’Oréal’s Tech Incubator will be there to discuss using tech to improve UX (user experience).

And much more

Other topics that will be covered at this year’s CEW Connected Consumer conference include:

Redefining Omnichannel Through Holistic Client Journeys
Connecting Consumers with Brands - When Influencers Become Matchmakers
How Digital Created a New Shopping Culture
Insights from Retail's $45 Billion Day
What Beauty Retailers Can Learn from the Dynamic Retail Ecosystems of Asia

Learn more and find a link to register to attend the 2019 CEW Connected Consumer conference here.

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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.