Digital

© Getty Images \ (SeventyFour)

New consumer messaging options for beauty businesses

By Deanna Utroske

This week the social customer service company Conversocial added Apple Business Chat to its roster of messaging (and payment) channels. And DaySmart Software recently added free teleconference consultation capabilities for some 14,000 spas and salons.

© Getty Images \ (Thinkhubstudio)

Coronavirus pushes B2B beauty to go digital

By Deanna Utroske

With nearly every 2020 cosmetic and personal care tradeshow canceled or postponed, beauty industry suppliers are taking ingredient launches, technical seminars, branded content, and much more online to keep business moving.

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What beauty retail brought us in 2019

By Simon Pitman

Beauty retail has come full evolved beyond all recognition in the past few years, with digital retailers, social media and the growth of dedicated high street chains such as Ulta and Sephora all playing a part.

Avon partners with Fuse Universal on training tech platform

Avon partners with Fuse Universal on training tech platform

By Deanna Utroske

The social-selling beauty company took its popular paper brochure digital in 2018, introduced a mobile-first training solution for Avon representatives in May, and is now working with Fuse to create a digital education and communications platform for...

© Getty Images \ (twinsterphoto)

Event Preview

CEW Connected Consumer event returns to New York City

By Deanna Utroske

This Friday, Cosmetic Executive Women will host the popular beauty tech event for the third year running. Speakers will be a who’s who of the tech and beauty industry, representing Facebook, Google, Amazon, and Pinterest as well as P&G, Estée Lauder,...

A beauty vlogger applies makeup in front of a camera - © Getty Images \ (Tirachard)

YouTube introduces a new dedicated channel for style and beauty content

By Deanna Utroske

The popular video sharing website has created a channel expressly for cosmetics, personal care, and fashion content that will organize and compartmentalize beauty videos to be both useful for viewers and useful to brands and advertisers hoping to incorporate...

photo courtesy of Atolla

Beauty Tech Launch: the Atolla Skin Health System hits the market

By Deanna Utroske

This week the Brooklyn-based beauty tech venture headed up by Meghan Maupin and Sid Salvi officially launched. The new personalized skin care system makes use of an at-home testing kit, mail-order custom serums, and machine learning to document and adapt...

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