New consumer messaging options for beauty businesses

By Deanna Utroske contact

- Last updated on GMT

© Getty Images \ (SeventyFour)
© Getty Images \ (SeventyFour)

Related tags: digital, Customer service, ecommerce, Communication, beauty tech

This week the social customer service company Conversocial added Apple Business Chat to its roster of messaging (and payment) channels. And DaySmart Software recently added free teleconference consultation capabilities for some 14,000 spas and salons.

Beauty brands like Lush Cosmetics are reaping the benefits of the Conversocial – Apple service: “We are really pleased to be offering Apple Business Chat to provide customers with an easy and convenient way of connecting with us,” ​says Naomi Rankin, Customer Care Manager at Lush Cosmetics, in a media release circulated this week by Coversocial.

And, she adds, “We always welcome the chance to try new ways to enhance our customers' experience with Lush, and to communicate with the wider Lush Community.”

Digital customer communication strategies are more important than ever

This week Conversocial (which launched in 2009) added Apple Business Chat to its chat channel offerings. The software company already proffers its hybrid bot-human chat software tools via Facebook Messanger, WhatsApps Buisness, and over public social media channels such as Twitter, Facebook, and Instagram.

“We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are and when they want, using the Messages app on Apple products,”​ says Ido Bornstein-HaCohen, CEO of Conversocial.

He adds that, while the new service is still in a beta phase, “businesses that use Conversocial can easily sign up to use Apple Business Chat beta to power conversational messaging”​ with consumers—a service that’s all the more valuable now that precautions to safeguard people against the Coronavirus have shuttered so many beauty retail and service businesses.

Tech solutions are keeping beauty service providers connected too

Since the onset of the Coronavirus, spa and salon practitioners have been using digital and social platforms to stay in touch with consumers and in business as best they can.

And just last week the business management software company DaySmart Software that serves some 14,000 spas and salons with its Salon Iris program announced free teleconsultation services for those same businesses.

“By integrating this service with their existing business management solution, salon and spa owners will be able to effectively maintain client relationships, continue selling products and services and manage the health of their business operations—all from one platform,” ​explains the media release issued last Thursday by Ann Arbor, Michigan – based DaySmart.

“This is an incredibly challenging time for everyone, especially businesses that rely on face-to-face client interaction,”​ Jeff Dickerson, CEO of DaySmart, tells the press.

“Our mission,”​ he says, “has always been to empower small entrepreneurs to create sustainable growth—and that can mean adapting to challenges like the one created by the current pandemic. We hope every Salon Iris customer takes advantage of this new, free service to stay connected to clients or explore new revenue opportunities.”

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DeannaUtroske-smallphoto

Deanna Utroske is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. As Editor of CosmeticsDesign.com, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders. Hear Deanna discuss 5 COVID-19 culture shifts set to impact the beauty industry.

Related topics: Market Trends, Digital

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