Jane Lauder moves up the ranks at ELC, as first Executive VP of Enterprise Marketing and Chief Data Officer

18-Jun-2020 - Last updated on 18-Jun-2020 at 18:42 GMT

photo of Jane Lauder and ELC logo courtesy of the company

Today, The Estée Lauder Companies announced not only Jane Lauder’s next executive leadership role but also the creation of a new business area, dedicated to digital, data, and analytics-driven creative and marketing initiatives.

“We are focused on delivering the very best, high-quality products that leverage consumer insights from our enhanced data analytics, and I am confident that Jane [Lauder] is the right person to lead this important area of the business,” says Fabrizio Freda, President and CEO of The Estée Lauder Companies (ELC), in today’s media release.

And he goes on to highlight Lauder’s prior success in data and analytics, saying, “as Global Brand President of Clinique and leader of ELC’s enterprise-wide efforts to combine data-driven insights with creativity, she has successfully leveraged data and analytics capabilities to drive strong long-term growth at both the brand and enterprise level.”

“Jane’s unique combination of understanding high-touch consumer experiences, and data analytics and insights,” adds Freda, “will further strengthen our innovative product offerings and experiences for our consumers globally. I look forward to working even more closely with Jane as she takes on this new role.”

Jane Lauder begins work as Executive Vice President of Enterprise Marketing and Chief Data Officer at ELC next month

Lauder’s new executive role, which starts on July 1, 2020, will have her leading the company’s Business Intelligence and Analytics (BI&A) group. As well as “Corporate Marketing and Marketing and Consumer Supported Technology, [with] a forward-looking portfolio management approach to data, marketing and consumer-facing technologies,” according to the media release.

And a key piece of her work will integrate and facilitate cross-channel data, improving both personalized marketing and omnichannel activation of marketing campaigns at ELC. She’ll also oversee partnerships with the likes of Google and Facebook, and pursue deals with emerging digital and tech marketing platforms and tools.

Michelle Freyre moves from J&J to ELC as incoming as SVP, Global General Manager of Clinique

Most previously, Lauder served as SVP, Global General Manager of Clinique. And at the start of July, that role will be filled by Michelle Freye—well-known for her work in the Consumer Health Products division of J&J, where her latest role was as President of US Beauty.

“I could not be happier that Michelle is joining Clinique,” Lauder tells the press today. “She has a tremendous track record of driving successful beauty brands, and her passion for surprising and delighting the global consumer is unparalleled. The Clinique team is lucky to have her as a leader, and I know the brand will be in wonderful hands with her at the helm.”

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Deanna Utroske regularly covers news of women in business leadership, both in and beyond the beauty industry. As Editor of CosmeticsDesign.com, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders. And over the years, hers has become a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement.