The 2019 CEW Connected Consumer conference was an information-packed event. Pinterest presented new data on beauty consumers’ visual search behavior, commissioned expressly for the event. P&G took advantage of the opportunity to debut its forthcoming digital makeup-meets skin care device the Opté both on stage and at a booth in the networking area. And the 20+ beauty and tech experts shared a seemingly endless stream of up-to-the-minute knowledge and notes on the intersection of tech and beauty.
Cosmetics Design was there and here is but a small selection of the insights shared from the stage:
1. P&G will launch Opté in 2020.
“Hyperpigmentation is the biggest gauge of health, age, and attractiveness,” says Lauren Thaman, director of communications at P&G Ventures. And after spending close to 15 years in development stage, the company will launch a new beauty tech tool in 2020 to address hyperpigmentation directly. Opté is a digital printing device that deposits a serum (comprising fair, medium, or deep mineral pigment, niacinamide, propylene glycol, sodium hydroxide, acrylates copolymer, and caprylyl glycol and 1,2 hexanediol) with a sort of digital scanning and printing technology to cover only dark areas, providing minimal skin coverage, an even skin tone appearance, and long-term anti-aging benefits.
2. “Beauty is about science and art. And this is the way we need to look at data—as science and as art.” – Ben Jones, CEO at Haus Labs
3. The experiential beauty storefronts of the future will be places where consumers can test, try, and play with product. – Hannah Symons, head of beauty and personal care for Euromonitor International
4. “Search on Pinterest leads consumers down the purchase funnel.” Which means that “Pinterest upper funnel search opens up a new beauty opportunity.” Essentially that non-branded search is inspired search and it holds huge potential for beauty brands looking to get in front of consumers early on in the purchase journey. – Rachel Goodman, head of beauty partnerships at Pinterest
5. “80% of voice users say they like to engage with brands via their voice assistants.” – Kira Rich, global technology strategist on the human truths team at Google
6. “A China strategy is really important because this is where the future of beauty is growing.” – Deborah Weinswig, founder and CEO of Coresight Research
7. “Chinese consumers have the highest spend of any international traveler.” – Kimberly Lee, Tencent
8. Just because today’s beauty consumers have shorter attention spans doesn’t mean that they want less information or less experience. – Kate Jalkut, executive director of media and influence at The Estée Lauder Companies
9. “The future of consumer products is here. It’s personalized, and it’s driven by AI” – Proven Ming Zhao, founder and CEO of Proven
10. Tech should provide a stronger and closer relationship with consumers, a connection between product and company and feedback between them. – Guive Balooch, global VP of L’Oréal’s Technology Incubator
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.