Hair Conditioner

image courtesy of the brand

Profile Pro launches customized hair care for women 30+

By Deanna Utroske

On the premise that different consumer demographics appreciate different product customization and retail options, the new HairRx brand is set to make its retail debut on QVC before the year is out.

DevaCurl acquired

DevaCurl acquired

By Deanna Utroske

The prestige and professional hair care company has been in business for over 20 years. And as products for curly and textured hair are gradually more welcome in the mainstream beauty market, both the brand and the company’s new investor partner believe...

Unilever launches women’s anti-dandruff shampoo

Unilever launches women’s anti-dandruff shampoo

By Deanna Utroske

The company’s Dove brand has just announced a new collection of hair care products positioned to compete directly with P&G’s popular Head & Shoulders brand of anti-dandruff shampoo.

New hair care launches round-up: in-cosmetics preview

New hair care launches round-up: in-cosmetics preview

By Andrew MCDOUGALL

The return of the in-cosmetics Innovation Zone will see a range of companies showcasing their latest products and exclusive show launches in one place in skin, hair, deodorants and much more. Here, we round up the hair care ingredients and conditioners...

Mintel notes dry shampoo segment gaining momentum in EU markets

Mintel notes dry shampoo segment gaining momentum in EU markets

By Michelle Yeomans

According to the market researcher’s global new products database (GNPD), demand for dry shampoo is building momentum in Europe with the UK leading the way, where nearly a quarter (23 per cent) of women are invested in the segment.

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