Croda study underlines efficacy for hair conditioning and scalp moisturizing treatment

By Simon Pitman contact

- Last updated on GMT

Related tags: Scalp care, Hair conditioner

Croda study underlines efficacy for hair conditioning and scalp moisturizing treatment
Croda has unveiled the findings from a study into the efficacy of its scalp moisturizing and hair conditioning treatment DuraQuench IQ SA that broaden its applications.

In particular, the ingredient taps into the increasing interest in scalp care, an area that Croda says has been traditionally overlooked in the hair care segment, until recently.

In the study report, Croda states that the ingredient was proven to ‘significantly increase hydration as well as limit the transepidermal water loss from the scalp in a shampoo and conditioner formulation’.

Growing importance of scalp care claims

In particular, the ingredient taps into the increasing interest in scalp care, an area that Croda says has been traditionally overlooked in the hair care segment, until recently.

The importance of the scalp care trend is underlined by the fact that data from market researcher Mintel underlines the fact that in 2006, only 8.3% of new hair care launches made reference to scalp care benefits.

However, the latest data for new hair care launches in the period January to October 2014 shows that 15.6% of new product launches in the category incorporated some kind of scalp care benefits on the labels.

Croda Duraquench
Croda DuraQuench study results, courtesy of Croda

Enhanced sensorial attributes

Likewise, the study also included an expert panel to evaluate the sensorial properties of the ingredient on the hair and found that the ingredient enhanced wet detangling as well as providing greater softness to the hair, Croda claims.

The expert panel was also asked to complete a sensory questionnaire, in an effort to obtain perceivable consumer hair conditioning and scalp moisturization benefits, with results indicating that both of these attributes were detectable.

The panel also took place in a blind study, which according to Croda, underlined an increase in scalp moisturization, hair softness, shine and nourishment, as well as a reduction in the oiliness of hair.

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