Digital

Mobile apps: opportunity or risk for beauty brands?

Mobile apps: opportunity or risk for beauty brands?

By Lucy Whitehouse

With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands, or a risk.

The power of Instagram – Beauty Top 10

The power of Instagram – Beauty Top 10

By Andrew MCDOUGALL

Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of...

Michelle Phan: a particularly popular vlogger

NYX Cosmetics: beauty's video marketing powerhouse

By Lucy Whitehouse

The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s getting so right.

Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

Estée Lauder - ready to make an acquisition?

Exclusive Insight

Estée Lauder on the look-out: Ready to acquire… if the deal is right?

By Andrew MCDOUGALL

The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and the current state of the market. It is not exactly out of character for the big players either…

Vbloggers stronger than beauty brands?

Vbloggers stronger than beauty brands?

By Lucy Whitehouse

With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...

Technology enhancing beauty’s in-store experience

Technology enhancing beauty’s in-store experience

By Lucy Whitehouse

While there’s still plenty of room for the cosmetics industry to grow with e-commerce, research firm Euromonitor says brands are also making moves to digitalize the in-store experience.

Digital holds key to success in China

Digital holds key to success in China

By Andrew MCDOUGALL

Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.

The big brands board the digital beauty wagon

The big brands board the digital beauty wagon

By Andrew MCDOUGALL

L’Oréal, Estée Lauder and Procter & Gamble significantly upped their digital efforts this year and this will remain a key trend in the future, according to market analysts L2 ThinkTank.

Rachit Dayal

Online discussion and ecommerce important for cosmetics brands

By Andrew MCDOUGALL

Social media and the online discussion that these platforms provide are an important influence on cosmetics brands, and with ecommerce picking up pace in the developing world, CosmeticsDesign-Asia.com catches up with The Happy Marketer’s Rachit Dayal...

Gillette's Man Of Steel campaign was a 'genius' highlight

Gillette is the ‘genius’ when it comes to digital

By Andrew MCDOUGALL

Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.

The digital brand, your brand could be..?

Time for beauty brands to step into the digital age

By Andrew MCDOUGALL

Whilst digital information specialist L2 ThinkTank believes success of Personal Care brands is linked to digital competence, Beauty has been slow on the uptake compared to other consumer sectors and needs to step out of the ‘analog age’.

Croda releases mobile hair damage guide

Croda releases mobile hair damage guide

By Chris BARKER

Cosmetics ingredients company Croda International have announced the release of an updated, iPad-compatible version of its Interactive Hair Damage Guide.

Hair Care/ Color brands connect to consumers with Instagram

Hair Care/ Color brands connect to consumers with Instagram

By Andrew MCDOUGALL

Instagram is one of the fastest-growing emerging platforms, registering 10 percent month-over-month growth between December 2012 and January 2013. Here Cosmetics Design takes a look at the top 10 hair care and color brands using the platform.

Beauty boxes transform beauty marketing and e-commerce

Beauty boxes transform beauty marketing and e-commerce

By Andrew MCDOUGALL

Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.

YouTube the new social target for big beauty brands

YouTube the new social target for big beauty brands

By Andrew MCDOUGALL

In the visual world of the beauty industry it should come as no surprise that video sharing platform YouTube is tipped as one of the largest sources of referral for the big cosmetics brands.

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