The site was redesigned not simply to keep pace with the digital trends of the moment but to ensure that key product information is readily accessible to Gattefossé clients and prospective clients.
The new site allows for regular content updates, and the company will be using this functionality to feature new product information, technical news, publications, events, and webinars. And this same material will be circulated via the Gattefossé LinkedIn, Twitter, and Youtube channels as well.
Information on the global events that Gattefossé hosts, exhibits or presents at, and attends will be presented more dynamically on the new site. An interactive map illustrating the company’s presence in 60+ countries will let site users discover what’s happening when and where.
From the landing page, “the new Gattefossé website provides corporate information on the group’s activities and commitments and highlights the company products and applications by giving both technical and marketing information on its ingredients,” explains a company press release about the site launch.
To access technical information and related content about the company’s specialty ingredients for both cosmetics and pharma, site users will create private accounts and logins.
The new Gattefossé website has new product finder tools and “visitors can browse products...by claim, functionality and characteristics for personal care,” according to the press release. The site also gives users more access to regional representatives and to contact forms, sample request forms, and the like.