Tech Innovation

Edgewell Personal Care signs up for Amazon Dash

Edgewell Personal Care signs up for Amazon Dash

By Simon Pitman

Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept.

Sally Beauty wants to do more with data

Sally Beauty wants to do more with data

By Deanna Utroske

The beauty supply distributor and retailer is responding to point-of-sale data more swiftly than ever with prescriptive analytic software.

Hair and beauty consumers buy what they see on Pinterest

Hair and beauty consumers buy what they see on Pinterest

By Deanna Utroske

This, according to new data from the social platform known for visually appealing content. And, market research firm Millward Brown confirms that site users reliably buy cosmetics and personal care products not only online but also in store, based on...

Neutrogena’s first global campaign

Neutrogena’s first global campaign

By Deanna Utroske

The Johnson & Johnson facial skin care brand just launched a multichannel content campaign around the tag line “see what’s possible” meant to foster conversation among women encouraging one another to achieve their creative, athletic, and educational...

The increasingly crucial role of technology in beauty

CD Buzz

The increasingly crucial role of technology in beauty

By Simon Pitman

In this latest edition of CD Buzz we look at how technology is helping to reinvent our industry, pointing consumers into an increasingly focused direction and enhancing beauty routines to make them more personalized and effective.

L’Oréal targets Google hire to continue digital push

L’Oréal targets Google hire to continue digital push

By Andrew MCDOUGALL

L’Oréal is continuing to target the digital arena and is looking to online to continue to drive growth following a year in which it has invested heavily in the sector and e-commerce sales have been impressive.

Mary Kay reframes multicultural beauty

Mary Kay reframes multicultural beauty

By Deanna Utroske

The direct-sales cosmetics and skin care company has built an increasingly diverse team of representative and is boasting hundreds of thousands of new recruits in 2015, many of which are Millennials.

L’Oréal to introduce #WorthSaying campaign this awards season

L’Oréal to introduce #WorthSaying campaign this awards season

By Deanna Utroske

Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.

The Old Spice brand portfolio gets a make-over

The Old Spice brand portfolio gets a make-over

By Simon Pitman

Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.

Top-hitting trend articles in 2015 and looking ahead to 2016

Trends in 2015 and looking ahead to 2016

Top-hitting trend articles in 2015 and looking ahead to 2016

By Simon Pitman

In our final post of 2015 the Cosmetics Design team is bringing you a selection of the biggest trends that we have covered over the course of the year, as well as trend projections for 2016.

IFF updates corporate image in time for the New Year

IFF updates corporate image in time for the New Year

By Deanna Utroske

This month the fragrance and flavors manufacturer rolled out a new look and new mission that puts innovation first and is meant to position the company as the go-to industry partner for profitable endeavors.

2015 #beauty20 award winners fêted in NYC

2015 #beauty20 award winners fêted in NYC

By Deanna Utroske

This marks the second year that innoCos events produced the digital marketing awards in New York City, honoring brands in 10 categories from best app to best Instagram and everything in between.

L’Oréal honors top tech founders

L’Oréal honors top tech founders

By Deanna Utroske

The company’s US-based Women in Digital initiative has announced it’s 2015 Next Generation Award Winners, recognizing the achievements of three original digital company leaders.

Millennial Beauty: it’s not a generation, it’s an imperative

Millennial Beauty: it’s not a generation, it’s an imperative

By Deanna Utroske

Today, women of all ages shop for cosmetics with a fresh curiosity and digital sophistication. This week in New York City, CEW brought together industry experts to analyse how leading brands and modern consumers interact in real time.

Beauty brands send too many emails!

Beauty brands send too many emails!

By Deanna Utroske

One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.

7 global beauty brands that are listening to consumers

7 global beauty brands that are listening to consumers

By Deanna Utroske

NetBase, the social analytics solutions firm, compiled data in a recent report that explores what exactly consumers are saying about leading skin care brands and reveals how those brands can leverage social media more fully.

Avon revamps its direct sales business for a digital world

Avon revamps its direct sales business for a digital world

By Deanna Utroske

Avon has improved its ecommerce platform, launched a representative empowerment site called Beauty for a Purpose and is constructing a global IT system that will vary according to the needs of a given market.

Retail Trend: Digital beauty brands opening storefront shops

Retail Trend: Digital beauty brands opening storefront shops

By Deanna Utroske

Cosmetics brands and ecommerce generalists that launched as pure play digital ventures are shifting to omni-channel commerce, and a new report from global market research firm Kline looks into the phenomenon.  

A desktop version of 3D bioprinting is here!

A desktop version of 3D bioprinting is here!

By Deanna Utroske

Now researchers can print and test cosmetics on human skin without devoting hundreds of thousands of dollars or massive amounts of space to printing technologies.

BelezaNaWeb goes big on ecommerce in South America

BelezaNaWeb goes big on ecommerce in South America

By Deanna Utroske

A private equity investment out of New York City has backed the ecommerce beauty site to the tune of $30m in series C finding, just as the Brazilian market opportunity for digital selling is set for sizeable growth.