“Our ultimate goal is to make green beauty and fashion the norm,” Heidi Craig, Sagekat founder says in a media release about the new site.
Craig believes her site can make this happen, “not only because they're some of the best options out there, but also because they're just as easy and even more fun to shop.”
The site features skin care, body care, color cosmetics, and fragrance; and it features a wide spectrum of brands, including Juice Beauty, Ursa Major, Au Naturale, Plume, Jane Iredale, and Kahina Giving Beauty.
An ‘ingredients blacklist’ page outlines the site’s guidelines for including and excluding certain product formulations. Sagekat disallows well over 25 specific ingredients and has special conditions for some 10 others as well as particular stipulations for nail color.
Sagekat is particularly proud of its ‘makeup swatch gallery,’ a feature that “enables shoppers to find the right color easily from 1000s of swatches. [The] interactive features allow users to: filter swatches, hover/tap for a secondary image, ‘kiss’ a color to like and save it, and click/double tap for where-to-buy and other info.” Once consumers find a product they want on Sagekat, they choose from a list of links to beauty retailers where the products can actually be bought.
All this is meant to make it simpler for green beauty consumers to find what they want without investing the time to personally research every brand and product of interest. “New brands and products are constantly springing up all over the Internet,” says Craig in the media release. “Indie, fair and green are often mixed in with mainstream, not-so-responsible and greenwashed. By requiring everything to meet our same high standards, we make shopping easier and more transparent for everyone.”
There’s more to Sagekat than the swatches and shopping resources. The site also includes an online magazine, The Ethical Edit, where bloggers, industry contributors, and other writers post content about green beauty and fashion.
"At Sagekat you can check out what's stylish, wonderful and trending, without having to worry about what's truly green. We've already done the digging for you," says Craig.
The site also “lists product-sample programs, as well as current sales, coupon codes and prize drawings for conscious fashion and beauty.” It appears that Sagekat is aiming to be a go-to resource for green beauty fans.