Digital

7 global beauty brands that are listening to consumers

7 global beauty brands that are listening to consumers

By Deanna Utroske

NetBase, the social analytics solutions firm, compiled data in a recent report that explores what exactly consumers are saying about leading skin care brands and reveals how those brands can leverage social media more fully.

Avon revamps its direct sales business for a digital world

Avon revamps its direct sales business for a digital world

By Deanna Utroske

Avon has improved its ecommerce platform, launched a representative empowerment site called Beauty for a Purpose and is constructing a global IT system that will vary according to the needs of a given market.

Retail Trend: Digital beauty brands opening storefront shops

Retail Trend: Digital beauty brands opening storefront shops

By Deanna Utroske

Cosmetics brands and ecommerce generalists that launched as pure play digital ventures are shifting to omni-channel commerce, and a new report from global market research firm Kline looks into the phenomenon.  

A desktop version of 3D bioprinting is here!

A desktop version of 3D bioprinting is here!

By Deanna Utroske

Now researchers can print and test cosmetics on human skin without devoting hundreds of thousands of dollars or massive amounts of space to printing technologies.

BelezaNaWeb goes big on ecommerce in South America

BelezaNaWeb goes big on ecommerce in South America

By Deanna Utroske

A private equity investment out of New York City has backed the ecommerce beauty site to the tune of $30m in series C finding, just as the Brazilian market opportunity for digital selling is set for sizeable growth.

image courtesy of L’Oréal

L’Oréal corners the market on bioprinted skin

By Deanna Utroske

The 3-D human tissue company Organovo filed a current report this week with the SEC stipulating the conditions of that company’s arrangement with L’Oréal USA, which is a game changer for cosmetics testing, biotech, and the nutraceutical market.

L’Oreal moves into programmatic media buying

L’Oreal moves into programmatic media buying

By Deanna Utroske

The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways.

'Sephora effect' - beauty retailer changing the game in the US

'Sephora effect' - beauty retailer changing the game in the US

By Michelle Yeomans

The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.

E-commerce accounts for only 10% of beauty sales

E-commerce accounts for only 10% of beauty sales

By Deanna Utroske

That according to Donna Barson, senior associate with market research consultancy Kline Group, who spoke with Cosmetics Design about the opportunities for cosmetics and personal care brands in this space.

Coty announces new corporate website

Coty announces new corporate website

By Deanna Utroske

Today’s site relaunch comes as a total refresh of the company’s corporate online presence, complete with a new employee intranet.

What's the next step in 'smart & connected' product development?

Datamonitor Comment

What's the next step in 'smart & connected' product development?

By Michelle Yeomans

Contemporary consumers expect technology to make their lives easier and more comfortable and the cosmetics sector is taking inspiration from the internet and cashless vending machines to drive more sophisticated and advanced innovations.

Amazon Luxury Beauty Store – not quite plain sailing?

Amazon Luxury Beauty Store – not quite plain sailing?

By Andrew MCDOUGALL

Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?

Star beauty blogger facing lawsuit

Star beauty blogger facing lawsuit

By Lucy Whitehouse

A dance music record label in the US is suing one of the world’s most famous beauty bloggers, Michelle Phan, alleging that she used music from their artists in her YouTube beauty reviews without permission. 

Urban Decay made up with new augmented reality technology

Urban Decay made up with new augmented reality technology

By Andrew MCDOUGALL

Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.

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