WATCH: Sam Farmer on unisex products for gender neutral teen personal care

This content item was originally published on www.cosmeticsdesign-europe.com, a William Reed online publication.

By Lucy Whitehouse contact

- Last updated on GMT

In this exclusive interview, we caught up with Sam Farmer, whose personal care products are designed to offer young consumers products that avoid limiting gender stereotypes.

Sam Farmer launched his brand in response to the available products available in UK stores, when he attempted to find appropriate skin care and hair care for his teenage children.

He reckons they promoted unhealthy ideas to young people, like sexual submissiveness. In response, he launched a brand​ that offers gender neutral packaging and products aimed at teenage consumers.

The brand itself is named Sam Farmer because, as the founder notes, "I'm fed up with not knowing who is responsible for a product or faceless call centres.  So my name's on the front."

Watch our video interview for the full story behind the launch. 

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